Create a Spring/Summer 2014 campaign to help build awareness for the Ruud® brand and drive sales leads in the Atlanta and Charlotte markets. With a limited budget, elevate the Ruud® brand to compete against more well-known brands in a highly-competitive marketplace.
It’s a crowded marketplace with heavy competition from local contractors and bigger-budgeted brands.
Leverage the quirky name to the brand’s advantage. Pronounced “rude” - nothing is more rude than searing Summer heat. Look to the campaign to tell you just how rude it can be, and how Ruud® can help.
Online Display/Search, Digital Outdoor with Weather Trigger, Drive-Time Radio, TV, Microsite
- Since the campaign launch in April 2014, Dealers Supply Company has recorded a significant sales increase and the campaign continues to gain momentum
“The team at MOCK understood our brand and willingness to be a bit irreverent with our campaign. With careful planning and strong creative, they took our budgets and delivered way more than we thought we could afford.”
— Ed Mattingly, Regional Sales manager, Dealers Supply Company Inc.