SPOTON MUSIC | STORYTELLER | RED MATTER
INTRODUCING CARPETED STAIR TREADS TO THE WORLD, ONE STEP AT TIME
The situation
As Hi-Fi Music Production continues to expand its catalog of production music, each new collection requires its own distinct personality while still feeling like part of the overall Hi-Fi family. The initial challenge was to create brands that would stand out and that continue to evolve as new releases are added.
The idea
We created the logos and visual identities for the Spot On, Red Matter, and Storyteller collections, then developed an ongoing cover design system that gives each new release a fresh look while maintaining a consistent identity across the entire collection.
The results
Three distinctive music brands with cohesive visual identities that continue to grow with Hi-Fi’s expanding catalog. Through ongoing creative support, each collection has built a recognizable, polished presence that helps reinforce the quality and personality behind the music.
“SINCE PARTNERING WITH MOCK, THE AGENCY, WE HAVE ENJOYED EXPLOSIVE GROWTH, BOTH FROM A BRAND PERSPECTIVE, BUT MORE IMPORTANTLY, TO OUR BOTTOM LINE. OUR PARTNERSHIP CONTINUES TO EVOLVE, AND WE LOOK FORWARD TO NEW OPPORTUNITIES AND SUCCESS. IN ADDITION TO THE POSITIVE MOMENTUM, I CAN’T THINK OF A MORE ENJOYABLE TEAM TO WORK WITH, HANDS DOWN.”
Amy Breuer | Chief Marketing Officer, Oak Valley Designs
