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As a marketing teams, marketers, or just an individual woman interested in the world of digital marketing, it is essential to understand that great marketers must be multifaceted. Great marketers need to have a wide range of creative skills and knowledge in order to succeed. It is not enough to simply be good at design, advertising or even digital marketing; they need a well-rounded mastery of all three disciplines (and more!) if they wants success. In this blog post, you will explore what it takes for someone to become a great marketer and why having these varieties of skills are... read more →

Have you wondered how design, advertising, and digital interrelate when it comes to marketing? Design, advertising, and digital components form the crux of a robust marketing strategy. The design aspect focuses on creating visually appealing and engaging content that captures the target audience's attention. Advertising, on the other hand, is about strategically communicating the right message to the right audience. The digital component integrates both design and advertising in an online context. All these pieces fit together to create a whole picture of effective marketing. Let's explore this in more detail. What is the relationship between graphic design and digital... read more →

"When communication is effective, it leaves all parties involved satisfied and feeling accomplished" - Stevenson University In the world of marketing, communication is everything. Unfortunately, it's not always given the attention it deserves. Some of the common places where communication breaks down in marketing campaigns include between people within your team and company, or between your campaign and your target audience. It's these breakdowns that can really hurt and even destroy your marketing campaign if you don't address them. Improving communication is a big part of improving your marketing skills. Let's discuss these in further detail. Within the Marketing Team:... read more →

Have ideas in your head of what the perfect campaign looks like, but unsure where to start? What's required to execute on a marketing campaign? You basically need to know who you're trying to reach, a good plan for reaching them, and a way to evaluate if you were effective. Make sure you check these boxes before you start! Let's look more in depths that these concepts to help you improve your marketing skills. Target Audience Profile As a brand, it’s essential to know your target audience. Who are they, where do they live, and what are their interests? Your... read more →

As a marketer, it's essential to ask yourself, your team, and your company the right questions to bring clarity to and improve your marketing campaigns. Here are some questions you can consider. Objective and Strategy: What are our overall marketing objectives? How does our marketing strategy align with our business goals? Are we targeting the right audience for our products/services? What key messages do we want to convey to our target audience? How do we plan to measure the success of our marketing campaigns? Target Audience: Who are our target customers? What demographic, geographic, and psychographic characteristics define our target... read more →

When it comes to understanding how to drive better marketing results, there's a lot of talk in the industry today about investing in strategy. But what does strategy mean? True marketing success requires more than just quality content—it takes an intentional approach that leverages data-driven insights and user research to inform decisions. You've got to pay attention to all your marketing options and keep improving as a marketing professional. Today a lot of marketing strategies involves using social media for increased reach. Introducing Strategy - What Does It Mean and Why Does It Matter Strategy is a term that we... read more →