New Search

If you are not happy with the results below please do another search

Ep. 3 – Favorite Present, Favorite Project

Blog Post
Episode Transcript Rob Broadfoot 0:19All right, episode three. Here we go. We’re back. Don Mock 0:22We’re back. It’s a new year. It’s a new, exciting opportunity to talk about advertising and design. Rob Broadfoot 0:28That’s right. And I think before we forget, let’s let our legions of fans know where they can find us. They can find us at mocktheagency.com of course, or you can find us on the socials. Don Mock 0:41Yeah, what’s your social handle, Rob? Rob Broadfoot 0:43mocktheagency. @mocktheagency. Instagram, LinkedIn, Facebook. Don Mock... read more →

Ep. 2 – Learning How Not to Build an Agency

Blog Post
Episode Transcript Don Mock 0:20Alright, episode two, Rob Broadfoot 0:22episode two, we didn't really think about a name, but what about "Learning How Not To Build An Agency"? Don Mock 0:31I'm okay with that. Learning how not to build an agency? Yeah. Alright, so I think yeah, on Episode one I had made the mention about, you know, leaving and excuse me starting our own firm. Rob Broadfoot 0:45Cough break. Don Mock 0:46Cough break, and how we kind of started to get that vibe of learning. Rob... read more →

Ep. 1 – Origin Story

Blog Post
Episode Transcript Don Mock 0:14Episode 1. Got to throw that out there. Rob Broadfoot 0:20That was recording. Don Mock 0:21I know. I don't mind talking a little bit over the intro too. Rob Broadfoot 0:25All right, well, here we are everybody. This is episode one. The first podcast that we're doing, and we thought it would be apropos. To talk about our stories, both Don and myself, Rob, and how we came to be as Mock the agency. Don Mock 0:39We're gonna call it an origin story... read more →

Design

Page
Why Design? When we say Nike, what do you think of? Do you think of the Nike swoosh? A logo like Nike’s may seem so normal that we take it for granted, but the very simple swoosh was a labor of love. Designers whittled down their designs to the most minimalistic form. And it wasn’t complete until they couldn’t take anything else away. These designers took overarching business characteristics and strategy and translated them into a minimal mark. It’s safe to say that Nike would not be where it... read more →

Naming

Page
Why Naming? Naming is an important step in the process of creating a brand identity. It’s the first thing people will learn about your company, product or service, and it can make all the difference between success and failure. A good name conveys meaning, establishes credibility and resonates with customers. We provide expert advice to help you create a memorable name that stands out from the competition, communicates your values and reflects what makes your business unique. We draw from our skillsets in linguistics,... read more →

Logos

Page
Why Logos? 3 things to consider about the importance logo design: 1. How can the impact of logos on businesses be measured, and what are some of the key factors that a business should consider when deciding whether to invest in logo design? 2. How does a well-designed logo help cultivate brand identity, increase visibility, and enhance customer perception? 3. What techniques can be used to ensure that the logo connects with customers on an emotional level while still conveying the desired message?... read more →

Legacy DS Foundation

Page
The situation The United States Navy established the world’s first tissue bank in 1947. Subsequently, Legacy Donor Services Foundation (formerly the University of Miami Tissue Bank), was designed to provide tissue donation services to the civilian sector. Our challenge was to develop a complete brand refresh and subsequent tactical deployment. The idea Juxtapose the serious and often intimidating nature of tissue donation with a more illustrative and approachable brand foundation. The results The Legacy... read more →