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Are you feeling overwhelmed by all that is required to bring your marketing strategy from concept to reality? You’re not alone! Most marketers have trouble figuring out how to translate big picture strategy into small picture execution. But the key is to break it down into manageable steps and stay focused on the end goal. Here are some steps you can take to improve in your marketing. Make Sure You Know What Your Objectives Are Understanding your objectives is the first step in this process. Clearly defining your marketing goals and aligning them with your business objectives allows you to...
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Episode Transcript Rob Broadfoot 0:20Episode 47. We're back, Rob. 47! Don Mock 0:22I know, it's exciting. Rob Broadfoot 0:24It's rockin, is what it is. Don Mock 0:2647 is rockin. What are we gonna do for number 50? Isn't that's like an anniversary thing like 50! Rob Broadfoot 0:32Well, it's gonna be my birthday podcast. Don Mock 0:34Okay, your birthday podcast. We'll do it on your birthday. You'll have to phone in from wherever you are. Unless you're working on your birthday. I don't even know. Rob Broadfoot 0:42I...
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As a marketing professional, you need to be creative in order to stand out from your competition. You need more than one skill. Improving these professional skills requires dedication and practice, but it is well worth the effort. You need to be able to think critically, analyze data, and come up with innovative ideas that capture your target audience's attention. Having the ability to be creative is essential in creating successful marketing campaigns. It's also something we are always aiming to improve at MOCK, the Agency. With the right approach, you can develop a unique voice that will attract more...
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Episode Transcript Don Mock 0:21Rob, we're back with episode 46. Rob Broadfoot 0:23 It's exciting. 46 That's a lot. Don Mock 0:27Yes. We've done a lot of podcasts. Now, I will say that we've broken up though by not doing 46 together. I mean, we've had special guests on, we've had some clients, we've had friends, we've had family even. I've had family members, right. When is your family coming on the podcast? Rob Broadfoot 0:44It's a good question. Don Mock 0:45Does your family even know you're doing...
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"Don’t confuse sucking up with serving up. Sucking up is not serving your boss, sucking up is about misleading your boss and others to make oneself look better or to get ahead. Serving up is selfless and is about helping others look good and helping others achieve success, in turn you look good and achieve success." - Nathan Jamail Below we will discuss five core things marketing specialists can do to serve their boss as best they can! Serving your boss is as much about attitudes as it is about actions. Being a faithful, proactive employee and having a positive,...
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Nobody wants to think about getting fired. The truth is, that if you don't measure up, your could get fired. In this document, we will explore some of the common reasons why marketing team members may be fired. If a marketer gets fired, it's usually because they're doing a bad job, they broke the rules, or they're difficult to work with as a person. Let's discuss this further. 1.Poor Performance One of the most common reasons why marketing team members are fired is due to poor performance. This can include not meeting targets, failing to produce quality work, or being...
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Episode Transcript Rob Broadfoot 0:20All right. Welcome, everyone. Episode 45. We're back. We're back on a rainy rainy Friday. Don Mock 0:28Yes, we are. It sounds like we're on public access radio. Rob Broadfoot 0:32NPR. Yeah. Brought to you by Don Mock 0:35Birdcalls. All right, what was that SNL skit where they? I mean it was Pete Shweddy. I mean, we all know that, but I can't remember anybody who was on it was, I mean… Rob Broadfoot 0:47You mean the shweddy balls? Don Mock 0:47Yeah, the shweddyy...
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Are you a member of a marketing team, tasked with managing your boss' expectations? This can feel like a daunting task to many, as it comes with the pressure of upholding both individual and collective responsibility. But it doesn't have to be overwhelming! Let's talk about how marketing teams manage their boss's expectations... without going crazy! It's really all about communicating well. First, Establish Clear Expectations The first step in effectively managing your boss's expectations is to establish clear expectations from the start. Expectations are huge because you and your career will be assessed by these expectations. This means sitting...
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Episode Transcript Zoe Mock 0:19So where are we going for lunch? Don Mock 0:23I don't know. We'll figure it out after we record this episode. That's a great way to kick off the pod, though. I love that. All right, everybody, we're back. Episode 44. As you can tell at the beginning, the question about what we're going for lunch. We have a guest back. My daughter Zoey is back again. Say hello, everyone. Zoe Mock 0:41Hello, everyone. Don Mock 0:42Hello, everyone. Zoe Mock 0:43Dare I say. Don...
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Are you a marketer looking to find out how your performance is measuring up? Want to understand the expectations and objectives of your marketing manager? Let's look at some questions to ask your marketing manager to see how you're performing. From metrics and goals for how to improve, asking the right questions can really help you see more clearly professionally. Questions About Your Strengths When asking your marketing manager about how you’ve performed, it’s important to be specific. Rather than just asking ‘where have I done well?’, ask more detailed questions. For example, inquire about any areas in which you...
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