Why Logos? 3 things to consider about the importance logo design: 1. How can the impact of logos on businesses be measured, and what are some of the key factors that a business should consider when deciding whether to invest in logo design? 2. How does a well-designed logo help cultivate brand identity, increase visibility, and enhance customer perception? 3. What techniques can be used to ensure that the logo connects with customers on an emotional level while still conveying the desired message?... read more →

The situation The United States Navy established the world’s first tissue bank in 1947. Subsequently, Legacy Donor Services Foundation (formerly the University of Miami Tissue Bank), was designed to provide tissue donation services to the civilian sector. Our challenge was to develop a complete brand refresh and subsequent tactical deployment. The idea Juxtapose the serious and often intimidating nature of tissue donation with a more illustrative and approachable brand foundation. The results The Legacy... read more →

The situation Quick ‘N Eat is a nationally distributed brand of fully-cooked patties, under the George’s family of products. With the introduction of a new 4oz patty, the company turned to us to refresh their packaging and digital brand. The idea We revamped their packaging with bright photographs that showcase the product’s quality and drove online engagement with a website redesign and animations for their social media platforms. The results The packaging is now clean and... read more →

The situation: AgriGold is a regional producer of superior corn and soybean seeds. It’s a crowded industry with stiff competition from much larger companies with deeper pockets. So how do we create a campaign to ensure their voice is heard? We focus on emphasizing the brand's identify in every form of advertising - from print to digital and everything in between. The idea: The smaller size is the advantage. Unlike much larger competitors, AgriGold thrives on... read more →

The situation Formerly Clyde Bergemann, Clyde Industries established a unique business entity and required a new brand identity to reflect the direction in which the company was headed. As a true global player, they were looking for a strong design foundation and global web presence. The idea Create a brand identity to reflect the strength and global reach of the organization. Enable the identity and web presence to reach a global audience with nothing lost in... read more →

The situation With more new players entering the market than ever before, the biomedical field has become exponentially more competitive. As the company grows its product portfolio, it’s important to develop a graphic foundation that holds the products together under the Vivex brand umbrella. The idea We developed a family of logos with a vibrant graphic foundation to unify the product portfolio. This thematic carries through from the sales collateral to the product packaging to the web. The... read more →

The situation Dealers Supply Company is a wholesale distributor of the Ruud® brand of heating and air conditioning equipment, parts, service, and support throughout the Southeast. The idea Create a multi-channel awareness campaign to help build the brand and drives sales lead in Atlanta and Charlotte. Leverage the quirky name (pronounced “rude”) to the brand’s advantage, including a digital outdoor campaign with a real-time temperature tie-in to rotate specific messages. The results Based on the campaign,... read more →

The situation Coding and marking is crucial to the lumber industry for customers to track product throughout the supply chain. However, many companies still hand-stamp lumber, which is inefficient and time consuming. REA JET’s High Resolution Printers improve marking clarity across different wood substrates while saving both time and money. The idea Create and design a dimensional mailer leveraging REA JET’s capabilities to lower production costs and show, versus tell, the audience just how... read more →

The situation Developed by Mars Petcare, Ol’ Roy is Walmart’s private label dog food brand, named after Sam Walton’s dog Roy. With its storied history, the brand was in need of a refresh - honor the legacy while giving the brand a more contemporary look an feel. The idea Beginning with the logo type, we created a comprehensive graphic foundation the came to life in new brand guidelines and across all forms of the brand packaging... read more →

The situation Wayne Farms is one of the top ten producers and processors of poultry in the United States. For the first time in the company’s history, they wanted to launch a consumer-facing brand. The idea The name Naked Truth serves to convey the care and healthy approach. Every chicken is farm raised, all natural and contains zero antibiotics. From the product photography to the clean design, the brand conveys sophistication, heath and taste. The... read more →