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The situation Dealers Supply Company is a wholesale distributor of the Ruud® brand of heating and air conditioning equipment, parts, service, and support throughout the Southeast. The idea Create a multi-channel awareness campaign to help build the brand and drives sales lead in Atlanta and Charlotte. Leverage the quirky name (pronounced “rude”) to the brand’s advantage, including a digital outdoor campaign with a real-time temperature tie-in to rotate specific messages. The results Based on the campaign,... read more →

The situation Coding and marking is crucial to the lumber industry for customers to track product throughout the supply chain. However, many companies still hand-stamp lumber, which is inefficient and time consuming. REA JET’s High Resolution Printers improve marking clarity across different wood substrates while saving both time and money. The idea Create and design a dimensional mailer leveraging REA JET’s capabilities to lower production costs and show, versus tell, the audience just how... read more →

The situation Developed by Mars Petcare, Ol’ Roy is Walmart’s private label dog food brand, named after Sam Walton’s dog Roy. With its storied history, the brand was in need of a refresh - honor the legacy while giving the brand a more contemporary look an feel. The idea Beginning with the logo type, we created a comprehensive graphic foundation the came to life in new brand guidelines and across all forms of the brand packaging... read more →

The situation Wayne Farms is one of the top ten producers and processors of poultry in the United States. For the first time in the company’s history, they wanted to launch a consumer-facing brand. The idea The name Naked Truth serves to convey the care and healthy approach. Every chicken is farm raised, all natural and contains zero antibiotics. From the product photography to the clean design, the brand conveys sophistication, heath and taste. The... read more →

The situation Georgia-Pacific has developed yet another revolutionary technology for the commercial building industry that radically simplifies the way commercial building waterproofing systems are installed. This allows builders to completely eliminate a major step in the process. The idea Leverage direct mail and any relevant non-traditional tactics to target General Contractors, Architects and Building Envelope Consultants. The results The successful launch helped Georgia-Pacific maintain its industry-leading reputation in building materials across multiple target audiences.... read more →

The situation Ciner’s Trona mine, located in Green River, WY is the largest Trona deposit in the world. The Trona is mined, then turned into Soda Ash and distributed around the world for production in a wide variety of consumer and commercial products. The idea Evolve the brand identity and marketing communications to promote a more contemporary and global look and feel for the company. Orchestrate original photography, design and content to bring it all... read more →

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