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Treating Your Employees Right

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As a marketing director, your actions and decisions not only shape the direction of your department, but also impact the lives of those who work under your guidance. Among these responsibilities, treating your employees right stands paramount. This isn't merely a suggestion, it's both a legal requirement and a moral obligation. This is what we'll be covering in today's topic of treating employees right: Why is it important to treat employees right? Do all employees have to be treated equally? What is the Fair Treatment of Employees Act? Do companies have a moral obligation to treat their workers with respect?... read more →

Why it matters what your employees think

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As a marketing director, the importance of being aware of your employees' opinions cannot be overstated. Their perceptions of you - their liking or disliking - and the extent to which they feel heard can have profound impacts on your role as a leader. Here why it matters what your employees think: Listening to your team does more than just foster positive relationships; it can drive productivity, encourage innovation, and enhance team morale. When employees feel valued and heard, they are more likely to trust their superiors and remain loyal to the company. Here's what you can expect to learn:... read more →

Issues with Employees

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What happens when members of your team aren't fulfilling their responsibilities? This can lead to missed deadlines, subpar work, and ultimately, negative impacts on your brand's image. In handling issues with employees, it's best to address issues as soon as you see them and not wait until they get really bad. Here we'll provide practical strategies on how to address and resolve issues of employees not doing their jobs, helping you maintain a motivated, productive team that supports your company. We'll touch on the following: Why employees don't do what they are supposed to do How do you deal with... read more →

Who You’re Leading

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A marketing director is not just a title. It's a role that demands leadership, finesse and strategic thinking. Your task is to promote not just the brand, but also pay attention to who you're leading and bring out the best in each member. YOU are the crisis manager, handling situations with employees that can range from minor misunderstandings to major conflicts. This requires a deep understanding of human behavior, excellent communication skills and the ability to make swift, yet well-thought-out decisions. Your role is both important and complex. You need to blend creativity with practicality in a way that drives... read more →

Requirements to Take Market Share as a Large Business

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In today's highly competitive business landscape, taking market share as a large business is no easy feat. Large businesses often face challenges such as increased competition, changing consumer preferences, and advancing technology. What are the requirements to take market share as a large business? To take market share as a large business, you've got to understand and adapt to shifting consumer preferences, leverage advanced technology, maintain excellent customer service, and execute effective marketing strategies. However, with the right strategies in place, it is possible for large businesses to gain a larger market share and maintain their position in the market.... read more →

Becoming a CMO

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You're looking at moving up, aiming for a promotion: becoming a CMO. What does the role entail, how do you achieve this, how much does it pay, and what are the costs involved for you personally and professionally? Those are great questions. A Chief Marketing Officer (CMO) is responsible for overseeing and managing the ENTIRE marketing function within an organization. Advancing your marketing career to CMO means you'll be responsible for developing and executing comprehensive marketing strategies that align with the company's overall objectives, drive measurable results, and enhance the brand's reputation. The CMO's role encompasses various aspects of marketing,... read more →

Responding to Bad Branding Events

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Great branding propels a business forward. Bad branding events can have a devastating impact on the reputation of a company. Responding to bad branding events can yield the success to destruction of a brand's reputation. A classic example is Snapple’s giant popsicle melting incident in downtown Manhattan way back in 2002. This event quickly went viral, leaving an indelible mark on the brand and its products for years to come. The incident showed that even with careful planning, unexpected disasters can still occur - resulting in significant damage to an organization's public image and trustworthiness. To prevent such disasters from... read more →

Work-Life Balance as a Marketer

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In the fast-paced and ever-evolving world of marketing, striking the right balance between the obligations of your job and your friends and family can often seem like navigating through a complex maze. As marketers, we are constantly at the forefront of innovation and competition, juggling multiple tasks, and racing against deadlines. The dynamism and intensity of the field can be exhilarating, yet the risk of burnout is real. How do you maintain a good work-life balance in marketing? It's important to set clear boundaries, take care of yourself and communicate your plan up front with your boss, your coworkers, and... read more →

Ep. 40 – AI and Artists

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Episode Transcript Don Mock 0:19Listen to that awesome theme music. Alright, Episode 40. We're back. We got our friend Mike, who has triumphantly returned. Mike 0:27Yeah. Don Mock 0:27After his last excellent podcast about Comic Sans, which is super fun. Mike 0:32Yeah. Don Mock 0:32And, Mike, I hope it's okay that I say this, but Mike is super up on technology. I'm gonna embarrass you, even though I'm literally looking at you in the eyes right now. And I would say, you're a gamer, right? Is that Is... read more →

Ep. 33 – Style Flexibility

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Episode Transcript Don Mock 0:21All right, Episode 33. We're back. Rob. Rob Broadfoot 0:23We're back, like a bad habit. Don Mock 0:25I feels like the two of us haven't done this in a while. Rob Broadfoot 0:28It's been a few days. Don Mock 0:28It's been a few days. Yeah, time is a flat circle. I don't even know what that means. All right, Episode 33 thought, as we're rockin and rollin, and we have talked in the past about how we're very fond of saying we do... read more →