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Episode Transcript Rob Broadfoot 0:19MOCK the podcast. Hey, everybody. Happy Friday, I guess it is. Cuyler 0:26It is Friday. Rob Broadfoot 0:26Today. I thought it would be, and this is episode 31 which is hard to believe. But, I thought it might be interesting to have a conversation and get a little bit of a different perspective from one of our art directors Cuyler affectionately referred to as Mr. C around here. Cuyler 0:45Hello, hello. Rob Broadfoot 0:46Jack of many trades. I hear he makes a mean...
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Direct Mailing Direct – often the most effective marketing communication is direct mail. We find our clients targeted audience, then concept and execute direct mail communications designed specifically to break through the clutter. Why Direct Mailing? Direct mail advertising has been a tried-and-true marketing technique for decades, and for good reason. While digital marketing has taken over in recent years, direct mail still offers unique advantages that cannot be replicated online. In a world where consumers are bombarded with countless digital ads on a...
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Let’s talk about efficiency. At its core, efficiency is the art of using the resources you have to their maximum potential, having as little to no down time or dead time as possible. You can always grow in efficiency. There’s no such thing as “100% efficient” - just like there is no such thing as “100% perfect”. You can approach maximum efficiency, as you can approach the state of perfection, but part of who we are as human beings means we will never quite achieve it. You can take this as a negative thing, but in our industry, we use...
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As businesses become more global, many companies are choosing to hire marketing professionals from outside the United States. This can be a great way to support your marketing department especially if things are crazy. However, there are also some potential drawbacks associated with hiring abroad that should be taken into consideration before making a decision. To help weigh the costs and benefits, we will explore the pros and cons of hiring marketing professionals outside of the United States so that you can make an informed decision about your staffing needs. Let's dive in to hiring outside of the USA -...
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Episode Transcript Don Mock 0:18Would it be interesting, Rob, if we wrote some lyrics for the opening song? Or is it just instrumental only? Rob Broadfoot 0:25Now that that might be a fun exercise? I don't know who's gonna sing them? Don Mock 0:28Yeah, I don't know. Rob Broadfoot 0:29Mr. C would have to sing them. Don Mock 0:30Well we'd get an AI. Rob Broadfoot 0:31Yeah, we don't need real people anymore for anything. Don Mock 0:35All right, we're back episode 24. With no lyrics up front,...
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I want sales, you want sales, we all want sales! But how do we get there? Everybody wants to make the sale, land the deal, get the project, the list goes on... But not everybody is willing to invest the energy and money necessary to put their product or service where it's going to be effective. Or they put it out there, but it's poorly done. Sales Collateral is one of the most important elements...
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Episode Transcript Don Mock 0:20We're back. Episode Nine. I thought it might be interesting today, Rob, if we talked about, in a previous podcast, we talked about the creative process. How we get going, how to generate ideas, all that good stuff, right? I thought it might be interesting today to talk about music. I mean, music is always playing in the office, we talked about office culture in an earlier episode as well. You know, what kind of music do we like to listen to or...
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Episode Transcript Don Mock 0:20Alright, Rob, who's going to talk first? Rob Broadfoot 0:22Well, you just did. Don Mock 0:24I'm going to talk first evidently, all right. Episode Six, everybody. Figured for today's event, we could talk about office, and work, and agency culture. But that might kind of be interesting for those of us, or not necessarily those of us, but people on the outside world. What's it like working at an advertising agency, or a design studio, or design firm? What's the difference between very...
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Why Digital? Common reasons our customers hire us for digital services is to solve real business puzzles such as increasing sales, reaching a larger audience, and creating more meaningful brand relationships. These companies are thinking they need to ensure their online presence is up-to-date and relevant in order to attract customers, increase conversions and boost their bottom line. Digital marketing is increasingly becoming the way forward for businesses and organizations looking to gain more exposure, reach a larger audience, and engage in meaningful relationships with their customers. As technology...
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“The most powerful element in advertising is the truth.” – Bill Bernbach. This wise man hit the nail on the head. Good advertising takes two things: truth and uniqueness. If your current advertising and marketing isn't working, this is probably why. You need to differentiate yourself from other brands. It's time to try something new. Take the first step and we'll walk you through the process: Why advertising services? Who are advertising services for? Agency/Client Outcomes Why Mock, the Agency is the best creative company in Atlanta Partnering...
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