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The 7 habits of highly effective people are: Habit 1: Be Proactive Habit 2: Begin With the End in Mind Habit 3: Put First Things First Habit 4: Think Win-Win Habit 5: Seek First to Understand, Then to Be Understood Habit 6: Synergize Habit 7: Sharpen the Saw Let's look at how these habits tie into marketing leadership. Habit 1: Be Proactive Focus and act on your controllables, not the things outside your control. To successfully lead and support your marketing department, you need to master the art of being proactive. Stephen Covey's first habit is an important tool and...
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You've hired a marketing team or been put in position of directing or supporting the marketing department - how can you encourage them to be great at what they do? Here are some tips to help you turn your marketing team into a well-oiled machine. By following these steps, you'll learn how to get great marketing out of your marketing team. Marketing is a creative field, so one of the best things you can do for your team is to foster an atmosphere of creativity. Encourage new ideas and don't be afraid to take risks. No idea is a dumb...
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Episode Transcript Matt Blackburn 0:18All right, everybody, Episode 30, we made it to the third decade. So Episode 30, MOCK the podcast. Thanks for tuning in. Today, we thought it would be cool to talk a little bit about production. In general, it's one thing to create an idea and then to sell an idea. But then you have to bring the idea to life. So I thought that would be a cool topic, and to do so brought in a good friend of mine, and the...
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Why would a marketing director be concerned about improving marketing department performance? So deadlines aren't missed, quality increases, and customers, executives and employees win. These are also reasons our clients hire MOCK, the Agency. In this post we'll cover: Leading so your marketing team will do better How to get great marketing out of your marketing team 7 habits of highly effective marketing leaders How to shape culture as a marketing director Things to look out for as a marketing director Purpose of a marketing department in business "Phoenix Project" Principles Applied to Marketing Department Improving Marketing Department Teamwork Prevent...
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Let’s talk about efficiency. At its core, efficiency is the art of using the resources you have to their maximum potential, having as little to no down time or dead time as possible. You can always grow in efficiency. There’s no such thing as “100% efficient” - just like there is no such thing as “100% perfect”. You can approach maximum efficiency, as you can approach the state of perfection, but part of who we are as human beings means we will never quite achieve it. You can take this as a negative thing, but in our industry, we use...
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We all need backup at some point in our lives. We want someone who’ll be there for us when we need them - someone who’s got our back. For us, we want to be that “someone” who has got our client’s backs. For many of our marketing director clients, they don't always need someone to help... until they encounter an issue with a big project or overwhelming work requirements. Then hiring a graphic design and marketing agency is a big deal. So what are the reasons marketing departments all for backup? Why does the marketing department need support? What do...
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When you're looking at how you can support your marketing department, it's important to look at the problems. Then you can evaluate the best solutions. Reducing craziness in the marketing department begins with figure out why things are so crazy and determining what steps you can take to calm things down. Things to think about - why is the marketing department crazy? The craziness in the marketing department can come from a variety of factors, ranging from poor communication and collaboration to unrealistic deadlines and high expectations. Many teams are focused on short-term gains and profits, instead of long-term strategies...
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Episode Transcript Don Mock 0:18Would it be interesting, Rob, if we wrote some lyrics for the opening song? Or is it just instrumental only? Rob Broadfoot 0:25Now that that might be a fun exercise? I don't know who's gonna sing them? Don Mock 0:28Yeah, I don't know. Rob Broadfoot 0:29Mr. C would have to sing them. Don Mock 0:30Well we'd get an AI. Rob Broadfoot 0:31Yeah, we don't need real people anymore for anything. Don Mock 0:35All right, we're back episode 24. With no lyrics up front,...
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Supplementing your marketing department is a great way to increase the effectiveness of your business's overall marketing strategy. Supplementing means hiring an outside designer or professional to fill in some gaps in your skill sets and knowledge. Not only do you have your home team that you can count on, but now you can expand without hopping through the corporate red tape in a flexible way to really boost your productivity and morale. However, as with any big decision, there are some important thing to think about when supplementing your marketing department. Key points to consider: Utilization - How will...
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Every marketing department, whether in a large corporation or in a small but bright new company, has its own unique ebbs and flows. These are the marketing department cycles and patterns you'll want to be aware of in order to effectively manage and support your marketing department. Knowing what to expect will help you plan. And when you plan, you'll be prepared to better manage your marketing department and ensure that your campaigns run smoothly. The Cycles and Patterns: Employee turnover Too much work / unrealistic demands Too little work Employee Turnover - the Outflow In any industry, you'll see...
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