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Why SEO / AdWords? Search Engine Optimization Search Engine Optimization (SEO) is more important than ever in the digital age. SEO helps businesses get found online and rank higher in organic search engine results, allowing them to expand their reach and gain more customers. It allows companies to optimize their content for specific keywords and phrases so that they are seen by more people. SEO also improves user experience as it allows websites to be easily navigated and makes information easier to...
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Episode Transcript Don Mock 0:19That's that shuffling papers. Rob Broadfoot 0:21Got a pile of my research notes? Don Mock 0:23Well, yesterday, I think we talked about, you know, all the copious amounts of show prep we do. So it's good to see that you follow it up with a big stack of papers we can shuffle. Rob Broadfoot 0:31Yeah, well, I had the internal podcast team do all the research for me. Don Mock 0:32All right, good. We're gonna hit you with some hardcore facts and figures...
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Episode Transcript Rob Broadfoot 0:20Alright, welcome back, legions of fans. This is podcast 14, and we thought today that we would talk a little bit about working in the industry and getting a job in the industry. Maybe some of this will be helpful to those of you who may be in school looking for jobs. Don Mock 0:40Sure. Rob Broadfoot 0:40And kind of a general discussion around what you can expect and how it works and what we look for. We'll touch on a lot of...
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“The most powerful element in advertising is the truth.” – Bill Bernbach. This wise man hit the nail on the head. Good advertising takes two things: truth and uniqueness. If your current advertising and marketing isn't working, this is probably why. You need to differentiate yourself from other brands. It's time to try something new. Take the first step and we'll walk you through the process: Why advertising services? Who are advertising services for? Agency/Client Outcomes Why Mock, the Agency is the best creative company in Atlanta Partnering...
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Marketing directors manage and support marketing departments, and they're not superheroes, even though they may save the day...every day. And despite all their heroics and day-saving, sometimes marketing departments have problems with unknown causes that marketing directors can't seem to solve. These can be difficult to locate if you don't know what to look for. What factors affect the marketing department? This is an important question to ask if you're a marketing director, as the answer can significantly impact your department's success. Below we have compiled a list of several pitfalls that marketing directors may face while managing their departments....
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