You’ve got a brilliant product. You’ve burned through R&D, the dev team is finally happy, and the execs want it on the market yesterday. So who owns the story, the... read more →
You’ve heard the title, maybe even seen the job description—but what does a corporate marketing manager do, really? At the core, they drive the brand forward. Not in a vague,... read more →
If you're asking what is a marketing and development manager responsible for, chances are you're either trying to hire one, become one, or wondering why the one on your team... read more →
Ever sat in a meeting wondering, what does an international marketing manager do—like, actually? Not the textbook version. Not the fluff on a job listing. But the real stuff that... read more →
You Can’t Lead with Outdated Tools Being a marketing manager today means juggling strategy, execution, team wrangling, and more meetings than any human should sit through. You're expected to deliver... read more →
Ever wonder how those “click here to buy” links actually lead to sales? Spoiler: They don’t just magically appear. Someone’s behind them, making sure they’re tracked, optimized, aligned with branding,... read more →
If you’ve ever looked around during a campaign and thought, 'This would fall apart without the person keeping all the pieces moving,'—that’s the account manager. So what role do account... read more →
You’ve got a killer product, a clear brand message, and big plans—so why aren’t more people hearing about it? Or maybe you’re stuck running events without anyone owning them, and... read more →
You’ve led campaigns. Sat in those “quick” meetings that went 90 minutes. Juggled branding, data, deadlines—and then someone asks you to “make it pop.” It’s a lot. So naturally, the... read more →
If you're a marketing director trying to juggle five campaigns, six team opinions, and one impossible deadline—you’re not alone. And if you're wondering, “What are the strategies of a marketing... read more →