Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA.
Learn about advertising, marketing, and design as we share our experience, skills, and stories. Whether you’re a business trying to brand yourself or an agency just getting started, we hope to encourage, inspire, and empower you in your journey.
Ep. 176 – How Brand Nostalgia Became a Powerful Growth Strategy
byMOCK, the agency
Join Don and Cuyler as they trade takes on Iron Maiden’s 50th anniversary tour, then follow that thread into a much bigger story: what actually makes a comeback work. They trace the parallels between legacy acts and legacy brands, comparing revivals from Old Spice, Hostess Twinkies, BlackBerry, Apple, Burger King, and Pizza Hut. It’s a lively conversation about nostalgia marketing, brand equity, and knowing when a brand needs real reinvention versus when it just needs to remember what made people love it in the first place.