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About Don Mock

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Ep. 107 – Barnes & Noble’s New Brand and Design Strategy

Episode Transcript Don Mock 0:21Right episode 107 Rob When I say 107 What does that mean to you?... read more →
  • January 19, 2024
  • Don Mock
  • MOCK, the podcast
When Did TV Advertising Start?

When Did TV Advertising Start?

Television advertising has become an integral part of our modern consumer culture, bombarding us with catchy jingles, memorable slogans, and persuasive visuals. But have you ever wondered, "When did TV... read more →
  • January 18, 2024
  • Don Mock
  • Articles & Posts
What are the disadvantages of TV advertising?

What are the Disadvantages of TV Advertising?

Television advertising has long been a popular medium for businesses to reach a wide audience. But what are the disadvantages of TV advertising? One of the main disadvantages of TV... read more →
  • January 18, 2024
  • Don Mock
  • Articles & Posts
How do TV ads work?

How do TV Ads Work?

Television advertisements are a key vehicle for companies to promote their products and services to a wide audience. But, how do TV ads work? TV advertisements work by using a... read more →
  • January 13, 2024
  • Don Mock
  • Articles & Posts
What is TV Advertising Called?

What is TV Advertising Called?

Wondering "What is TV advertising called?" Television advertising is often referred to as TV commercials or TV spots. It remains a prominent method in the marketing toolkit for businesses of... read more →
  • January 13, 2024
  • Don Mock
  • Articles & Posts
What is a DRTV campaign?

What is a DRTV Campaign?

When it comes to advertising, businesses are constantly looking for effective ways to reach their target audience and drive sales. One strategy that has gained popularity in recent years is... read more →
  • January 13, 2024
  • Don Mock
  • Articles & Posts
Who Makes TV Advertisements?

Who Makes TV Advertisements?

Many of us remember the Pillsbury Doughboy, or the Energizer Bunny, or even the GEICO Gecko. Who makes TV advertisements? These memorable characters have been brought to life by the... read more →
  • January 12, 2024
  • Don Mock
  • Articles & Posts
How Do TV Ads Make Money?

How Do TV Ads Make Money?

Television advertising has been a staple in the marketing world for decades, and with good reason. They make money. But how do TV ads make money? TV ads generate revenue... read more →
  • January 12, 2024
  • Don Mock
  • Articles & Posts
How much do companies pay for advertising on TV

How Much Do Companies Pay for Advertising on TV?

Over 250,000 companies invest in TV ads yearly, with the purpose of reaching a wide audience and boosting brand awareness. How much do companies pay for advertising on TV? The... read more →
  • January 12, 2024
  • Don Mock
  • Articles & Posts
Why are TV Ads So Expensive?

Why are TV Ads So Expensive?

It is no secret that TV ads can come with a hefty price tag. Why are TV ads so expensive? TV ads are expensive due to a combination of production... read more →
  • January 12, 2024
  • Don Mock
  • Articles & Posts
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