Over 250,000 companies invest in TV ads yearly, with the purpose of reaching a wide audience and boosting brand awareness. How much do companies pay for advertising on TV? The... read more →

It is no secret that TV ads can come with a hefty price tag. Why are TV ads so expensive? TV ads are expensive due to a combination of production... read more →

We've all seen commercials we can't help but remember, but do we see why? Exactly what makes a successful TV ad? A successful TV ad is one that effectively communicates... read more →

Watching a TV commercial is a pretty simple process, but there's a lot more behind it than many people think. How is TV advertising bought? TV advertising is bought through... read more →

When companies are pouring billions into advertising, you expect tech giants to top the list. Think again. The company that consistently leads the pack in TV advertising isn’t Apple, Meta,... read more →

Brands thrive not only by offering quality products or services, but also by effectively managing their transformation in an ever-evolving market. The journey from being good to becoming great is... read more →

We all know TV commercials are a necessary evil -- the price we pay for free (or at least, ad-supported) television. But have you ever stopped to wonder just how... read more →