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About Michael Abernathy

Bossy Boss Handling a Demanding Boss in Your Marketing Department

Bossy Boss? Handling a Demanding Boss in Your Marketing Department

As a marketing specialist, it’s easy to feel overwhelmed by the demands of your boss. Do you have an especially bossy boss? Handing a demanding bass in your marketing department... read more →
  • May 25, 2023
  • Michael Abernathy
  • Articles & Posts
Fire! Handling Crises in Your Marketing Department

Fire! Handling Crises in Your Marketing Department

Fires in the marketing department are an unavoidable reality. Whether it’s a campaign emergency, a technical malfunction, or something else entirely, you can be sure that at some point your... read more →
  • May 23, 2023
  • Michael Abernathy
  • Articles & Posts
Protecting your alone time as a marketing professional

Protecting Your Alone Time as a Marketing Professional

Why is protecting your alone time as a marketing professional so important? Taking time alone allows you to step back and think creatively, come up with new ideas, and stay... read more →
  • May 22, 2023
  • Michael Abernathy
  • Articles & Posts
How to set boundaries as a marketing professional

How to Set Boundaries as a Marketing Professional

You're a professional marketer. Marketers have long been stereotyped as being consumed by their jobs, working around the clock and never taking a break. Balance the Grind shares that, "One... read more →
  • May 21, 2023
  • Michael Abernathy
  • Articles & Posts
Common problems in work life balance of a marketing specialist

Common Problems in Work-Life Balance of a Marketing Specialist

Do late nights and never-ending to-do lists make it hard to find the time or energy for your social life, family, other hobbies and leisure activities? If so, you are... read more →
  • May 20, 2023
  • Michael Abernathy
  • Articles & Posts
Work-Life Balance as a Marketer

Work-Life Balance as a Marketer

In the fast-paced and ever-evolving world of marketing, striking the right balance between the obligations of your job and your friends and family can often seem like navigating through a... read more →
  • May 18, 2023
  • Michael Abernathy
  • Articles & Posts
What kinds of personalities work in marketing

What Kinds of Personalities Work in Marketing?

If you're considering marketing as a career, you might be wondering: What kinds of personalities work in marketing? Individuals in the marketing field typically exhibit extroverted, creative, and analytical traits,... read more →
  • May 16, 2023
  • Michael Abernathy
  • Articles & Posts
How to be a Great Team Player on a Marketing Team

How to be a Great Team Player on a Marketing Team

Wondering how to be a great team player on a marketing team? To be successful, it takes someone who can bring out the best in the group. Here are some... read more →
  • May 11, 2023
  • Michael Abernathy
  • Articles & Posts
What Makes a Great Marketing Team

What Makes a Great Marketing Team

"Research shows that soccer teams that uphold sound teamwork principles have better results than those where players compete as individuals to be the centre of attention." - Catalyst Global Teamwork... read more →
  • May 9, 2023
  • Michael Abernathy
  • Articles & Posts
Marketing Department Teamwork

Marketing Department Teamwork

“To build a strong team you must see someone else’s strength as a complement to your weakness not a threat to your position or authority.” - Christine Caine Working together... read more →
  • May 7, 2023
  • Michael Abernathy
  • Articles & Posts
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