Short answer? A marketing manager creates the plan—including strategy, campaigns, and branding. A marketing coordinator keeps it on track. Longer answer? If you confuse the two, your campaign's going to... read more →

Ever look at a job title and think, “What do they actually do all day?” We get that. So let’s cut to the chase: What does a business and marketing... read more →

Before we dive into campaign launches and brand makeovers, let’s zoom out. Because every marketing decision—whether it’s your budget breakdown, your trade show booth, or your fourth round of logo... read more →

Ever tried to run a marketing department without clearly defined roles? That’s how you end up with twelve Slack threads, zero deadlines met, and someone accidentally boosting the intern’s Instagram... read more →

You’ve got 27 emails waiting. Your budget’s due Friday. Your team is behind. Again. If you’re wondering what are the responsibilities of a managing director of marketing?—they’re the ones who... read more →

You know that feeling when your boss drops “global expansion” into the Monday meeting—and your to-do list grows a third head? That’s when a Global Marketing Director steps in. This... read more →

Let’s be honest—nobody dreams of becoming a marketing director because they love spreadsheets. People land here because they love ideas. Strategy. Branding. The buzz of leading a team and actually... read more →

Think your job is crazy? We know. You’ve got deadlines coming at you from every direction. Campaigns going live. Sales wants support materials—yesterday. And your brand? It’s supposed to be... read more →

What is the role of a Brand Marketing Director? Simply put: they own how a company shows up in the world—overseeing brand strategy, consistency, and messaging to ensure every audience... read more →

You’ve climbed the ladder, checked every box, and now you’re eyeing the big chair: Marketing Director. But here comes the creeping doubt. Do you need an MBA to be a... read more →