When companies are pouring billions into advertising, you expect tech giants to top the list. Think again. The company that consistently leads the pack in TV advertising isn’t Apple, Meta,... read more →

Brands thrive not only by offering quality products or services, but also by effectively managing their transformation in an ever-evolving market. The journey from being good to becoming great is... read more →

We all know TV commercials are a necessary evil -- the price we pay for free (or at least, ad-supported) television. But have you ever stopped to wonder just how... read more →

Wondering, "How big is the printing industry?" Despite the rise of digital media, the printing industry remains a significant contributor in the realm of print media advertising and the global... read more →

According to a survey conducted by MarketingSherpa, 82% of consumers trust print ads when making a purchasing decision, compared to only 25% who trust online pop-up ads. Does print marketing... read more →

Printing has shaped how we share ideas, build brands, and create credibility for centuries. But today, many marketing directors and business owners are asking a tough question: Is the print... read more →

Print ads have the power to capture attention, engage readers, and leave a lasting impact. What is an example of print advertising? My favorite example is the iconic "Got Milk?"... read more →

Print is printed. Television is on television. Simple, right? But if you’re a marketing director juggling campaigns, deadlines, and internal approvals, you know there’s more to it than medium. The... read more →

If your last touchpoint with a newspaper was lining your dog crate, you're not alone. Online advertising now dominates the marketing landscape—but here’s the kicker: traditional forms of print advertising,... read more →

You’ve seen it happen—someone flips through a magazine or newspaper and pauses on an ad. But how long does that moment actually last? In today’s screen-dominated world, it’s valid to... read more →