Brand authenticity is the perception of a brand being true to its core values, consistent in its messaging, and transparent in its operations. A brand that is deemed authentic by... read more →
A good logo is kind of like a diamond. It basically lasts forever (unless you rebrand, of course). But do logo designers get royalties for their designs? Typically, logo designers... read more →
Honesty is more than just a virtue—it's an important building block for creating and maintaining lasting relationships with anybody. Including customers. Honesty with your clients goes beyond simply telling the... read more →
When it comes to establishing a strong brand identity, having a well-designed logo is a BIG deal. But have you ever wondered how many versions of a logo you should... read more →
Competing with other brands is going to be unavoidable. The key to thriving amidst competition lies not in evasion but in preparation. If you develop and implement solid strategies, you... read more →
In the dynamic landscape of branding, logos serve as the visual cornerstone of a company's identity. However, as times change, so do branding needs. The question arises: How much of... read more →
A brand's reputation is one of its most valuable assets. It takes years of hard work, dedication, and consistent positive customer experiences to build a strong reputation. However, it only... read more →
When it comes to establishing a strong identity and presence, branding is a crucial aspect for small businesses. The strategy and graphic design are immensely important for those meaningful first... read more →
Have you ever wondered why logos come with a hefty price tag? It's not uncommon for businesses to question the cost of logo design. After all, it's just a small... read more →
A brand voice is the unique personality and style of communication that a company uses to convey its message to customers. It is the embodiment of your brand's values, ethos,... read more →