In today's visually-driven world, a well-designed logo is essential for any business or organization looking to make a strong impact. Every good graphic designer knows that logos not only serve as visual representations of a brand but also convey its values, personality, and mission. So, what are the 7 types of logos? They are: Emblem Logos Abstract Logos Mascot Logos Combination Mark Logos Pictorial Logos Monogram Logos Wordmark Logos Understanding the type of logo you need is vital when it comes to effective branding. These are the kinds of questions graphic designers answer on a daily basis.In this blog post,... read more →

Exploring the Intersection of Artistry and Technology Graphic design has long been synonymous with creativity and visual aesthetics. Yet, in our increasingly digital world, it's natural to wonder if coding skills are now a prerequisite for success in this field. In this blog post, we'll delve into the question: Does graphic design require coding? We'll also explore related topics such as the programming languages used in graphic design, the relationship between graphic designers and programmers, and whether visual designers need to code. Additionally, we'll touch upon the exciting job opportunities that combine computer science and graphic design, as well as... read more →

As a marketing director, your actions and decisions not only shape the direction of your department, but also impact the lives of those who work under your guidance. Among these responsibilities, treating your employees right stands paramount. This isn't merely a suggestion, it's both a legal requirement and a moral obligation. This is what we'll be covering in today's topic of treating employees right: Why is it important to treat employees right? Do all employees have to be treated equally? What is the Fair Treatment of Employees Act? Do companies have a moral obligation to treat their workers with respect?... read more →

What to Look Out For When Updating Your Business or Brand   Rebranding is an opportunity to redefine your company's identity, reach new customers, and stay relevant in a competitive market. However, a brand transformation also comes with its fair share of risks. If you don't watch out for refreshing ad rebranding pitfalls,  you could end up hurting your business instead of boosting it. You may end up damaging your brand's reputation and alienating your existing customer base, instead of empowering your business. In this blog post, we'll explore the common pitfalls to avoid when updating your business or brand, to help... read more →

If you’re in the world of graphic design—or just getting started in this exciting and lucrative field—you’ve probably wondered: Who is the highest paid graphic designer? While exact earnings aren’t made public, Paula Scher and Stefan Sagmeister are often regarded as two of the highest paid graphic designers in the world—thanks to their iconic client work, global reputations, and premium fees that reflect their industry authority. Understanding what makes these creatives so successful can offer insight into how you can grow your own design career—and maybe even follow in their footsteps. Whether you’re an industry veteran or new talent breaking... read more →

Inspiring Your People Creating a powerful brand is not just about marketing tactics or advertising strategies. It's also about fostering a culture where your employees become your most passionate brand advocates. This can significantly amplify your brand's reach and authenticity, as people trust recommendations from individuals they know more than any advertisement. Here at Mock, the Agency, we want to guide you on practical steps to transform your workforce into effective brand advocates who love the brand and can't help but promote it. We'll delve into specific strategies such as open communication, training programs, rewards and recognition, and how to... read more →

As a marketing director, you're not just steering the ship. You’re also responsible for the wellbeing and motivation of your crew. The challenge is to create an environment that employees love being a part of. Incentive programs can be a powerful tool in your arsenal to achieve this. This blog post will explore how marketing directors can develop comprehensive incentive programs that care for their employees while fueling their passion for excellence. Here's what we will focus on: What are employee incentives? What are the types of incentives? How do I start an incentive program for employees? How do you... read more →

A marketing director is not just a title. It's a role that demands leadership, finesse and strategic thinking. Your task is to promote not just the brand, but also pay attention to who you're leading and bring out the best in each member. YOU are the crisis manager, handling situations with employees that can range from minor misunderstandings to major conflicts. This requires a deep understanding of human behavior, excellent communication skills and the ability to make swift, yet well-thought-out decisions. Your role is both important and complex. You need to blend creativity with practicality in a way that drives... read more →

What if your logo wasn’t just a design—but an asset worth more than most companies? Nike’s Swoosh is one of the most recognizable brand symbols in the world, right up there with Coca-Cola and Adidas. It’s sleek. It’s iconic. And it’s worth a jaw-dropping $26 billion. Not bad for a mark that cost just $35 to create. In this post, we’re going deep into the story, strategy, and value of the Nike logo—and what every brand can take away from it. Whether you’re building your brand from scratch or partnering with a logo design agency, this is what success looks... read more →

What’s a logo really worth? It’s just a shape, right? Some pixels. A few colors. Maybe a clever curve. But ask Apple—and their $3 trillion market cap—if a logo is just a logo. If you’ve ever stared at that bitten apple and thought, “How much is that thing actually worth?”—you’re not alone. You’re asking a smart question. While we can’t slap a price tag directly on the Apple logo, we can explore the great value it holds through brand equity, recognition, and cultural dominance. So let’s bite into the origin, evolution, and massive influence of this deceptively simple design. The Birth... read more →