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If you one of the millions of marketing professionals working in a corporate environment, then you know that there’s often an incredible amount of drama, politics and conflict behind the scenes. Are you wondering how to handle marketing department drama and survive in corporate America? By accepting that drama happens, staying objective, and maintaining basics ideals like respect, you can handle these issues gracefully. Here's how: Acknowledge and Accept the Drama Drama is an inevitable part of any workplace. Politics are unavoidable. While drama can be frustrating and exhausting, it's also a common occurrence in any corporate environment. By acknowledging...
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Politics... ugh. It's a word that often elicits negative connotations and feelings of stress. However, it's no secret that politics exist in every department of every company, including the marketing department. How do you handle marketing department politics and survive in corporate? In the marketing department, politics typically refer to the power dynamics and relationships between employees. It's about who has influence and control over decisions, resources, and opportunities. Overview of Politics in a Marketing Department Some people believe that "office politics" are evil, and they can avoid them completely. This simply isn't true. Attempting to avoid politics can actually...
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Discovering a missing or lacking skill set on your marketing team can be quite daunting. How do you even decide if you should fill that gap internally or hire someone from the outside? It's a tough call, but what's important is to honestly assess the situation and figure out what's best for your team and company. Let's talk about how to respond when a skill set it lacking in your marketing team. You have options like expanding existing staff into specific roles, learning new skills yourself, and when it's necessary to bring in external talent. Whether you're part of a...
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As a marketing teams, marketers, or just an individual woman interested in the world of digital marketing, it is essential to understand that great marketers must be multifaceted. Great marketers need to have a wide range of creative skills and knowledge in order to succeed. It is not enough to simply be good at design, advertising or even digital marketing; they need a well-rounded mastery of all three disciplines (and more!) if they wants success. In this blog post, you will explore what it takes for someone to become a great marketer and why having these varieties of skills are...
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Episode Transcript Cuyler 0:20Right episode 49 We're back and we're back with Mr. C instead of Rob filling in for Robbie. Mr. C is back. Cuyler is sitting in the copilot seat. How's it going, Cuyler? It's going well. It's Friday, beautiful weather. Don Mock 0:32It's Friday when we're recording this. God knows when this is actually going to drop. Cuyler 0:35That's true, that's true. Don Mock 0:37We try not to date these things, but… Cuyler 0:38That's right. Don Mock 0:38It looks like we're outing ourselves now. Cuyler...
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Have ideas in your head of what the perfect campaign looks like, but unsure where to start? What's required to execute on a marketing campaign? You basically need to know who you're trying to reach, a good plan for reaching them, and a way to evaluate if you were effective. Make sure you check these boxes before you start! Let's look more in depths that these concepts to help you improve your marketing skills. Target Audience Profile As a brand, it’s essential to know your target audience. Who are they, where do they live, and what are their interests? Your...
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As a marketing professional, you need to be creative in order to stand out from your competition. You need more than one skill. Improving these professional skills requires dedication and practice, but it is well worth the effort. You need to be able to think critically, analyze data, and come up with innovative ideas that capture your target audience's attention. Having the ability to be creative is essential in creating successful marketing campaigns. It's also something we are always aiming to improve at MOCK, the Agency. With the right approach, you can develop a unique voice that will attract more...
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"Don’t confuse sucking up with serving up. Sucking up is not serving your boss, sucking up is about misleading your boss and others to make oneself look better or to get ahead. Serving up is selfless and is about helping others look good and helping others achieve success, in turn you look good and achieve success." - Nathan Jamail Below we will discuss five core things marketing specialists can do to serve their boss as best they can! Serving your boss is as much about attitudes as it is about actions. Being a faithful, proactive employee and having a positive,...
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Nobody wants to think about getting fired. The truth is, that if you don't measure up, your could get fired. In this document, we will explore some of the common reasons why marketing team members may be fired. If a marketer gets fired, it's usually because they're doing a bad job, they broke the rules, or they're difficult to work with as a person. Let's discuss this further. 1.Poor Performance One of the most common reasons why marketing team members are fired is due to poor performance. This can include not meeting targets, failing to produce quality work, or being...
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Episode Transcript Rob Broadfoot 0:20All right. Welcome, everyone. Episode 45. We're back. We're back on a rainy rainy Friday. Don Mock 0:28Yes, we are. It sounds like we're on public access radio. Rob Broadfoot 0:32NPR. Yeah. Brought to you by Don Mock 0:35Birdcalls. All right, what was that SNL skit where they? I mean it was Pete Shweddy. I mean, we all know that, but I can't remember anybody who was on it was, I mean… Rob Broadfoot 0:47You mean the shweddy balls? Don Mock 0:47Yeah, the shweddyy...
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