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Are you a member of a marketing team, tasked with managing your boss' expectations? This can feel like a daunting task to many, as it comes with the pressure of upholding both individual and collective responsibility. But it doesn't have to be overwhelming! Let's talk about how marketing teams manage their boss's expectations... without going crazy! It's really all about communicating well. First, Establish Clear Expectations The first step in effectively managing your boss's expectations is to establish clear expectations from the start. Expectations are huge because you and your career will be assessed by these expectations. This means sitting...
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Are you a marketer looking to find out how your performance is measuring up? Want to understand the expectations and objectives of your marketing manager? Let's look at some questions to ask your marketing manager to see how you're performing. From metrics and goals for how to improve, asking the right questions can really help you see more clearly professionally. Questions About Your Strengths When asking your marketing manager about how you’ve performed, it’s important to be specific. Rather than just asking ‘where have I done well?’, ask more detailed questions. For example, inquire about any areas in which you...
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Are you a marketer who is striving to meet the needs of your manager or director? Understanding what matters to your marketing manager or marketing director is part of moving forward in your marketing career performance. Your manager wants to see results and growth, but also wants to be able to trust that you are doing your job effectively and that the team is running smoothly. Why understand the goals and objectives of your marketing manager? Knowing the goals and objectives of your marketing manager or director is essential for a successful working relationship. It allows you to align your...
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The success of any marketing career is dependent on being able to accurately measure performance and progress. Here at MOCK, the Agency, we believe that measurement helps us see where we are so we can continue to learn and grow. In this document, we will explore some key metrics and strategies for measuring your marketing career performance. Here's what you can expect: Understanding What Matters to Your Marketing Manager or Marketing Director Questions to Ask Your Marketing Manager to See How You’re Performing How Marketing Teams Manage Their Boss’s Expectations Common Reasons Why Marketing Team Members are Fired Things Marketing...
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IBM Watson did research into the personality traits of top marketing leaders. This was recently discontinued, but the insights are still relevant. Overall Marketing Traits The most successful marketing professionals have a combination of traits that enable them to think outside of the box and come up with innovative solutions. Creativity is essential for creating original content, designing campaigns, and coming up with new ideas for ads and promotions. Marketing professionals need to be confident in order to make decisions and take risks when necessary. They must also be adaptable in order to effectively adjust their strategies in response to...
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Episode Transcript Don Mock 0:20Episode 42, Rob. We're back. Rob Broadfoot 0:22Like a bad habit. Don Mock 0:23Yes. Alright, episode 42. Thought it'd be interesting for us to chat about something. I don't know if it's taboo or not, but kind of a little peek behind the curtain, the concept of pitching. Agency pitching, not. Rob Broadfoot 0:37Not baseball pitching. Don Mock 0:38Not baseball pitching, of which we've had some tremendously fantastic pitching here in the city of Atlanta. Rob Broadfoot 0:43We have. Don Mock 0:44And we have...
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Every marketer has a different definition of what "success" means to them. Maybe it means climbing the corporate ladder, or it might mean holding down a great gig with an awesome work-life balance. Marketing career success is what each marketer/creative makes it. In this post, we'll go over some of the general categories of thought for what makes a marketing career worthwhile. We'll cover: Measuring Marketing Career Performance Improving Your Creative Marketing Skills as a Marketing Professional Marketers and Creatives: Surviving in Corporate Marketing Department Teamwork Work-Life Balance as a Marketer Marketing Campaign Management Measuring Marketing Career Performance Measuring marketing...
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We're just a few months away from the start of 2024, and it's clear that the marketing landscape has changed significantly over the past year. With new trends emerging and technology solutions becoming more accessible, there are so many ways for marketers to stay on top of their game. But as exciting as these offerings may be, what roles do you need in your marketing department in order to ensure success? To help you prepare for the future, let’s take a look at some of the changes happening now that could shape where we are headed – along with which...
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Episode Transcript Keri Hart 0:19Alright episode 37. We're back and we have a very special visitor in the super expensive studio here today. We have our friend, Keri Hart, is joining us. Say hello, Keri. Hello Keri. Don Mock 0:30I love how everybody does that. It's like the running joke every time I say, say hello, whatever. Everybody says hello. Alright, first of all, thanks for popping by and doing the podcast. Super fun. Keri Hart 0:40Thanks for having me. Don Mock 0:40Yeah, we were just down the...
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If you’re feeling overwhelmed by managing all of the marketing department operations, don't worry; we've got you covered! Here are some helpful tips for making sure your marketing department runs like a well-oiled machine. The keys to smoother marketing department operations include clear communication and working towards clearly defined goals. Whether you’re a seasoned marketing director who has been in the field for decades, or just starting out on your journey to success, one thing is certain: running an effective and efficient marketing department is No. Easy. Feat. Let's get started simplifying things for you so you can get started...
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