If you're just getting an education in graphic design, don't forget your portfolio. A graphic design portfolio is your visual resume, showcasing your best work and unique style to potential clients and employers. Whether you’re just starting out or have been in the game for years, having a standout portfolio is essential to making your mark in the industry. We all started out building our portfolfio once, and our team at MOCK, the agency continues to build ours. What is a Graphic Design Portfolio? A graphic design portfolio is a curated collection of your most impactful design projects, presented to... read more →

The question of whether to pursue a career as a graphic designer is a big one. It’s an appealing path for many, thanks to its blend of creativity and impact. But, as with any career, there are challenges and realities that need to be considered if you're just beginning your education in graphic design. So, is the life of a graphic designer right for you? The Short Answer: Deciding to become a graphic designer depends on your passion for creative problem-solving and your willingness to adapt in a fast-changing industry. It's a rewarding path for those who thrive on visual... read more →

Curious about what it takes to become a graphic designer? Graphic designer prerequisites typically include: a degree in graphic design or related field, knowledge of tools like Adobe Photoshop, and a strong portfolio. Graphic design job requirements may also include having creativity and communication skills. You'll need to be able to work effectively in teams and with clients. These basics will help you thrive in the world of design. What Education is Needed to Become a Graphic Designer? When it comes to graphic design, the journey often begins with education. While some designers are self-taught, many pursue a Bachelor’s Degree... read more →

Are you interested in teaching in graphic design? Graphic design teacher requirements include a mix of: education, hands-on experience, and the right skill set. Understanding both the creative and technical sides of design is crucial to fulfilling the graphic design job requirement for teaching. Whether you're working in schools or teaching professionals, the requirements are straightforward but vital for making an impact in the classroom. Let’s dive into what it takes to thrive in this creative career. What Degrees are Needed to Become a Graphic Design Teacher? To teach graphic design, most schools require at least a bachelor’s degree in... read more →

Finding the right target market for graphic designers can be the difference between an occasional project and a steady stream of clients. Your target market includes people or businesses who truly need what you do, like small businesses, growing brands, and even larger corporations. These are the people you are trying to reach with your own marketing. Understanding who they are helps you craft designs that hit home and speak directly to their audience. Why is Knowing Your Target Market Key for Graphic Designers? For graphic designers, a defined target market is like a reliable GPS. Instead of wandering, you’re... read more →

Marketing for graphic designers involves building a memorable brand, networking genuinely, and using content to showcase your creative process, attracting clients who appreciate your style and expertise. Simple strategies like updating your portfolio, connecting on social media, and sharing design tips help you stand out and grow lasting client relationships. Whether you’re freelancing solo or working in a studio, knowing how to market yourself can open doors to projects that fit your style and grow your business. What’s the Best Way to Build Your Brand as a Designer? Your brand is like your handshake with potential clients — it’s the... read more →

If you’re exploring how to market your graphic design business, you're on the right track. Marketing yourself as a design business is all about building connections and helping potential clients see the value in what you do. From understanding where your clients hang out to making a strong online presence, marketing is simply a way of sharing what you do with those who need it most. How Do You Define Your Ideal Client? Creating Your Customer Profile Think of your ideal client as a friend you haven’t met yet. They might be a new business in Atlanta looking to establish... read more →

MOCK, the agency is one of many agencies in Atlanta who specialize in graphic design. Looking for graphic design Atlanta jobs can be an exciting step, whether you're just starting or already experienced. Graphic design jobs in Atlanta include roles in branding, web design, UX/UI, and marketing design, often requiring proficiency in Adobe Creative Suite and creativity. Atlanta has tons of opportunities for creative professionals, but with so much competition, standing out can be challenging. This is a city filled with top-tier companies, so finding your place among the best graphic designers in Atlanta takes focus and preparation. Types of... read more →

Jan Lorenc is one of Atlanta’s most influential designers, known for creating spaces that tell stories. His work brings together architecture, graphic design, and industrial design to build experiences that go beyond the surface. Whether it’s a museum, a corporate campus, or public art, Jan Lorenc uses design to connect people to a place and its story. How Has Jan Lorenc's Multicultural Background Shaped His Design?   Growing up in Poland and moving to Chicago before settling in Atlanta, Jan Lorenc carries a global perspective into his work. His designs reflect a deep appreciation for history and culture, blending these influences... read more →