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Web Creation and Design

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A well-designed website can boost your conversion rates by up to 200%. That is what we're trying to accomplish through web creation and design. It's all about taking strategic planning, creative thinking, and the right tools to bring your vision to life. In this article, we’ll explore the key steps in designing a website, how to make your site more user-friendly, and the latest trends in web design. What are the Essential Steps in Designing a Website?  Designing a website can seem like a daunting task if you don't knoow where to start. Breaking it down into manageable steps can... read more →

Creative Direct Mail Advertising

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Direct mailing services can be incredibly impactful - if you do it well. Doing direct mail well really means you do creative direct mail advertising. Creative direct mail advertising not only grabs attention but also fosters a deeper connection with your audience. We're not saying you need to paint a masterpiece, but you do need a creative way to draw people in and encourage them to consider your brand. In this guide, we'll explore how to come up with creative direct mail ideas, different formats you can use, and some inspiring examples. Whether you're targeting a national audience or focusing... read more →

Does Website Design Matter?

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Does website design matter? Absolutely. It creates first impressions, heightens user experience, builds credibility, boosts SEO, and reinforces brand identity. A well-designed site not only attracts and retains visitors but also gets more conversions and sets you apart from competitors, making it essential for any successful online presence. In this guide, we’ll explore how good web design impacts user experience, the key elements of effective web design, and its influence on SEO. By the end, you’ll see why investing in web design services is essential. How Does Good Web Design Affect User Experience?  Good web design is the foundation of... read more →

Logo Design for Marketing

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Logo Design for Marketing Did you know that 75% of consumers recognize a brand by its logo?  Creating a logo design for marketing helps people remember your brand.  A well-designed logo can help your marketing efforts by making your brand more recognizable and memorable.  This guide will help you create a logo that grabs attention and communicates your brand's message effectively.  How to Design a Logo for Marketing   Designing a logo for marketing starts with understanding your brand. Think about what makes your brand unique. Are you fun... read more →

Local Direct Mail Advertising

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Local direct mail advertising can be a powerful tool for reaching your target audience right in your community. By sending physical mail to potential customers in your area, you can create a tangible connection that digital ads often fail to achieve. This guide will explore how to target the right audience, the costs involved, and tips for creating a successful local direct mail campaign. How Do I Target the Right Audience for My Local Direct Mail Campaign?  Before you jump into sending out direct mail, you need to get your target audience nailed down. The more specific this is, the... read more →

Ep. 116 – Pop Culture Viral Products

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Episode Transcript Don Mock 0:20Alright, Episode 116 We're back, Rob, Rob Broadfoot 0:23116 Yeah, Don Mock 0:24do we ever change the opening theme song? Is that ever gonna happen in the future? Are we just gonna roll with that spy sort of vibe forever? Rob Broadfoot 0:31It's got to spy versus spy vibe. Don Mock 0:35Do they still publish, Mad. I should know this. They do publish Mad Magazine. I don't know. Oh yeah, the A B Rob Broadfoot 0:43That magazine was great. Don Mock 0:48how they made that folding thing work. I would absolutely study that all the time... read more →

Ep. 115 – Design and Advertising for Alcoholic Beverages

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Episode Transcript Don Mock 0:21All right, Episode 115 We're back. Rob Broadfoot 0:23115 115 strong. Don Mock 0:27Is there any numerology about 115? Is that a thing? Rob Broadfoot 0:31Well it's two ones and a five. Don Mock 0:35Yeah, that it is on the 10 base system Rob Broadfoot 0:38And 11 minus five is six. Don Mock 0:40Yeah. I feel like we say this frequently, but we haven't done one of these in a little while and I'm a little bit out of practice. Yeah, so we're kind of we might have to shake off the rust on this one.... read more →

Is Social Media Marketing Worth It?

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Every scroll, like, and share could mark the start of a new customer relationship. This makes social media marketing an essential strategy. So is social media marketing worth it? The answer is a resounding yes. Social media marketing offers unparalleled opportunities to connect with a vast audience, build meaningful relationships, and drive engagement. It allows businesses to reach their target demographic directly and personally, making it a vital component of modern marketing strategies. Whether you're looking to increase brand awareness, boost sales, or strengthen customer loyalty, social media marketing provides the tools to achieve these goals effectively. Is It Worth... read more →

Questions to Ask When Designing a Logo

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Questions to Ask When Designing a Logo When designing a logo, the initial conversations you have can set the stage for a product that perfectly encapsulates a brand's essence. Knowing the right questions to ask when designinng a logo not only clarifies your understanding but also aligns your creative vision with the client's expectations. Here’s a breakdown of essential inquiries that should be at the core of your design process. What Questions Should I Ask a Client When Designing a Logo?  We've found successful design always starts with... read more →

Logo Design Standards and how to meet them.

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Logo Design Standards and how to meet them. Crafting a logo that adheres to established logo design standards is vital for producing a design that is not only visually appealing but also serves its function across various media effectively. Meeting and exceeding logo design standards doesn't happen by accident. After years of graphic design experience, we're learned a few things about designing logos: A logo should be straightforward enough for instant recognition, memorable enough to stick in consumers' minds, enduring enough to withstand the shift of trends, adaptable... read more →