Marketing is an ever-evolving field, and marketers are constantly exploring new creative advertising strategies to capture the attention of their target audience. However, amidst all the complexity, there is a simple principle that has stood the test of time: the Rule of 3. What is the Rule of 3 in marketing? The Rule of 3 is a concept deeply rooted in human psychology. It suggests that people tend to remember information more easily when it is presented in groups of three. This principle has been leveraged by marketers across various industries to communicate their message in a concise and memorable... read more →

In marketing, there are widely accepted strategies and controversial technique. Ambush marketing is considered pretty controversial. But what is it, and what is an example of ambush marketing? Ambush marketing refers to a strategy where a brand capitalizes on the publicity of a major event without being an official sponsor. An example would be during the 2010 FIFA World Cup, when Bavaria beer orchestrated a stunt involving 36 fans wearing orange miniskirts as a form of guerrilla advertising, despite not being an official FIFA sponsor. Why was this ambush marketing? Because FIFA had an exclusive deal with another beer brand,... read more →

In today's interconnected world, businesses are expanding their reach beyond national borders to tap into international markets. This shift has given rise to global marketing strategies. What are the three global marketing strategies? The three primary global marketing strategies are: standardization localization and transnational strategy. Standardization involves using the same marketing strategy worldwide. Localization (aka adaptation) entails customizing the approach for each individual market. Transnational or hybrid strategy is a blend of the two, standardizing some elements while adapting others to local demands. In this blog post, we will explore these global marketing strategies and discuss their implementation. We will... read more →

It's a cluttered and competitive marketing landscape out there. That's where the creative ad comes into play. What is creative advertising? With its unique approach and out-of-the-box thinking, creative advertising has the power to captivate audiences, leave a lasting impression, and drive brand success. This is what we specialize at here at MOCK, the Agency. In this article, we will explore why creativity in marketing is so essential - what it is, why it's important, and how to develop an effective marketing strategy. What is Creative Advertising? Creative advertising a way of creating and distributing an ad that'll engage its... read more →

Many professionals aspire to reach the highest position in marketing, a role that comes with prestige, authority, and often a hefty salary. What is the highest paid position in marketing? The highest position in marketing is typically the Chief Marketing Officer (CMO). This executive-level role involves overseeing all advertising and marketing and activities, setting strategy, and driving growth for the company. Marketing Job Titles and Salaries Marketing is a dynamic field with a wide range of job titles, each representing a specific role and level of expertise. Let's take a closer look at some of the common marketing job titles... read more →

In marketing, we have push strategies and pull strategies. But what is push AND pull strategy in marketing? Push and pull marketing strategies represent two different approaches to customer engagement. A push strategy involves directly pushing a product towards customers using promotional techniques, while a pull strategy focuses on creating a strong brand and consumer demand that 'pulls' customers towards the products. A comprehensive advertising and marketing strategy can effectively integrate both push and pull techniques. What is Push Strategy in Marketing? Push strategy is a promotional approach where businesses actively push their products or services towards the customers. The... read more →

If you're considering a career in marketing and advertising, one of the burning questions on your mind might be: "Is it hard to get a job in marketing?" Basically, the answer is yes. The field of marketing can be very competitive. BUT there are certain strategies and approaches that can help you land your dream job. In this article, we'll explore the challenges and opportunities in the marketing industry, and provide some valuable tips for securing a job in this dynamic field. How to get a job in marketing with no experience Entering the marketing world without prior experience can... read more →

If you've studied marketing, you're likely familiar with the concept of the marketing mix. One of the most well-known versions of the marketing mix is the 7 Ps model. But who invented the 7 Ps of marketing and advertising? The 7 Ps of marketing was invented by E. Jerome McCarthy, an American marketing professor. Initially, McCarthy proposed a 4 Ps model in 1960 which was later expanded to the 7 Ps by Booms and Bitner in 1981 to address the needs of the service industry. The Evolution from 4 Ps to 7 Ps Before the introduction of the 7 Ps... read more →