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If you're a business owner or marketer, you may have come across the term "creative agency" and wondered what they do and whether you should consider hiring one. Our main role at Mock, the Agency, is to support and empower you and your brand so you can succeed. It's why we do what we do- from podcasts to proposals. In this blog post, we will explore the main role of an agency and shed light on the various responsibilities they undertake to help businesses thrive. What are the 5 Roles of an Advertising Agency? Strategy and Planning One of the...
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How to Get into Advertising with No Experience Breaking into the advertising industry can seem like a daunting task, especially if you have no prior experience. Are you asking "How do I break into an advertising agency?" While there is no simpler formula for this, if you're willing to work hard, there are some ways you can give yourself the best change of getting a great job. How to Break into an Advertising Agency without a Degree Not having a degree shouldn't discourage you from pursuing a career in advertising. Many successful professionals in this industry have proven that talent...
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Today we are here to shed light on the question: Is advertising a hard skill? The answer is yes, but it's not just a hard skill. You need both hard and soft skills to succeed in the marketing industry. We use these skills together every day in our ad campaigns, client meetings, and podcasts. Is Advertising a Hard Skill in Digital Marketing? Before we dive into the details, let's clarify what hard and soft skills actually mean. Hard skills refer to the technical abilities that can be learned and measured. These are the tangible skills that are specific to a...
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As a marketing and design mentor, we're here to help you understand the different types of creativity and how they can enhance your abilities in advertising and design. By recognizing these types of creativity and defining your areas of strength and weakness, you can grow as a creative professional. What are the 4 types of creativity? And how do we get better at each one? Let's get started. 1. Spontaneous and Emotional Creativity Spontaneous and emotional creativity is characterized by the ability to generate ideas and solutions in the moment, driven by feelings and intuition. It involves tapping into your...
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Are you passionate about advertising but worried about the fierce competition and your chances of success? It's natural to have concerns, as the advertising industry is known for its highly competitive nature. However, with the right mindset, determination, and strategic steps, you can carve out a successful career in this exciting field. The reality is that it is hard to get a job in advertising. But it is entirely possible! Here we want to provide honest yet encouraging advice for aspiring professionals like you. Jobs in Advertising: A Competitive Landscape The first step towards building a career in advertising is...
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UX agencies represent a new wave in the creative industry, tailor-made to meet the evolving demands of today's digital landscape. Digital agencies do a lot of things, and then there are more specific agencies like social media agencies and UX agencies. Let's talk about what UX is. What is UX? Consider a scenario where you are using a mobile app for the first time. The app's design is sleek and visually appealing, the transitions are smooth, and the loading time is minimal. You can easily find the features you need, and using them feels intuitive, without the need for extensive...
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In the world of graphic design, creativity knows no bounds. While a formal degree may seem like the traditional route to success, it's not the only pathway into this vibrant and ever-evolving field. In this blog post, we'll explore the possibilities and shed light on some inspiring stories of famous graphic designers who have made their mark without a degree. Moreover, we'll provide valuable insights on how you can carve your own path and excel as a graphic designer without a formal education. Can You Be a Graphic Designer Without a Degree? The answer is a resounding yes! While a...
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Graphic design is a vast and dynamic field that encompasses various creative disciplines. From web design to branding, each type of graphic design serves a distinct purpose and requires a unique set of skills. That's why hiring a graphic designer can help change the game of your marketing and branding efforts. In this blog post, we'll delve into the world of graphic design and answer the question: What are the 8 types of graphic design? Visual Identity Design (Branding) Web Design Print Design Motion Graphics Design UX/UI Design Illustration Packaging Design Environmental Design Whether you're an aspiring designer or simply...
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As a marketing director, the importance of being aware of your employees' opinions cannot be overstated. Their perceptions of you - their liking or disliking - and the extent to which they feel heard can have profound impacts on your role as a leader. Here why it matters what your employees think: Listening to your team does more than just foster positive relationships; it can drive productivity, encourage innovation, and enhance team morale. When employees feel valued and heard, they are more likely to trust their superiors and remain loyal to the company. Here's what you can expect to learn:...
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In the world of design, graphic designers stand as the architects of visual communication. Their daily routines are filled with a symphony of creativity, problem-solving, and craftsmanship. Have you ever wondered, exactly what do graphic designers do on a daily basis? In this blog post, we'll explore the duties, creations, and workdays of these talented individuals who bring our visions to life. What are the Duties of a Graphic Designer? When it comes to the duties of a graphic designer, they wear many hats and possess a formidable range of skills. Let's dive into some of their core responsibilities: The...
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