Ever wondered, "Is a visual designer and graphic designer the same thing?" Contrary to popular belief, a visual designer and a graphic designer are not interchangeable terms. Visual design focuses on creating engaging user experiences, while graphic design is primarily about crafting captivating visual elements. Let's explore these domains further and unravel the hidden depths within. What is a Visual Graphic Designer? Visual design is a diverse field that covers different aspects of design, like UI design, UX design, and interactive design. A visual designer, with an eye for beauty and knowledge of user behavior, creates attractive interfaces that blend... read more →

In the world of design and marketing, businesses often face the important decision of whether to hire a full-service design agency or work with a freelancer. While both options have their merits, today we will explore why hiring an agency can bring more benefits and value to your business. And yes, we know we're an agency and you may think our opinion is a bit biased. Maybe it is. But we genuinely believe there are benefits to using a marketing and design agency that you just won't get from hiring a freelancer. Why hire an agency over a freelancer? Keep... read more →

Are you considering starting an advertising agency but unsure about its profit potential? Let's address some common questions and provide you with the information you need to make an informed decision. Are advertising agencies profitable? The short answer is yes, advertising agencies can be highly profitable. However, it's important to note that profitability can vary depending on various factors such as agency size, specialization, market conditions, and the overall business strategy. While some agencies may experience higher profit margins, others may face challenges in maintaining profitability. Here at Mock, the Agency, we've experienced highs and lows and have had to... read more →

In today's saturated market, it's crucial to differentiate yourself and offer something unique to attract clients. Here are some solid and sound pieces of advice to help your agency shine: What Do Brands Look for in an Agency? To stand out to brands, your agency needs to demonstrate key qualities that clients value: Effortless Communication Skills Smooth and effective communication is vital in building strong client relationships. Show your responsiveness, active listening, and clear communication skills to reassure brands that you can understand their goals and deliver results. Team Members and Experience Brands seek expertise and experience when choosing an... read more →

Today we are here to shed light on the question: Is advertising a hard skill? The answer is yes, but it's not just a hard skill. You need both hard and soft skills to succeed in the marketing industry. We use these skills together every day in our ad campaigns, client meetings, and podcasts. Is Advertising a Hard Skill in Digital Marketing? Before we dive into the details, let's clarify what hard and soft skills actually mean. Hard skills refer to the technical abilities that can be learned and measured. These are the tangible skills that are specific to a... read more →

Are you passionate about advertising but worried about the fierce competition and your chances of success? It's natural to have concerns, as the advertising industry is known for its highly competitive nature. However, with the right mindset, determination, and strategic steps, you can carve out a successful career in this exciting field. The reality is that it is hard to get a job in advertising. But it is entirely possible! Here we want to provide honest yet encouraging advice for aspiring professionals like you. Jobs in Advertising: A Competitive Landscape The first step towards building a career in advertising is... read more →

UX agencies represent a new wave in the creative industry, tailor-made to meet the evolving demands of today's digital landscape. Digital agencies do a lot of things, and then there are more specific agencies like social media agencies and UX agencies. Let's talk about what UX is. What is UX? Consider a scenario where you are using a mobile app for the first time. The app's design is sleek and visually appealing, the transitions are smooth, and the loading time is minimal. You can easily find the features you need, and using them feels intuitive, without the need for extensive... read more →

In the world of graphic design, creativity knows no bounds. While a formal degree may seem like the traditional route to success, it's not the only pathway into this vibrant and ever-evolving field. In this blog post, we'll explore the possibilities and shed light on some inspiring stories of famous graphic designers who have made their mark without a degree. Moreover, we'll provide valuable insights on how you can carve your own path and excel as a graphic designer without a formal education. Can You Be a Graphic Designer Without a Degree? The answer is a resounding yes! While a... read more →