Have you wondered how design, advertising, and digital interrelate when it comes to marketing? Design, advertising, and digital components form the crux of a robust marketing strategy. The design aspect focuses on creating visually appealing and engaging content that captures the target audience's attention. Advertising, on the other hand, is about strategically communicating the right message to the right audience. The digital component integrates both design and advertising in an online context. All these pieces fit together to create a whole picture of effective marketing. Let's explore this in more detail. What is the relationship between graphic design and digital... read more →

When it comes to understanding how to drive better marketing results, there's a lot of talk in the industry today about investing in strategy. But what does strategy mean? True marketing success requires more than just quality content—it takes an intentional approach that leverages data-driven insights and user research to inform decisions. You've got to pay attention to all your marketing options and keep improving as a marketing professional. Today a lot of marketing strategies involves using social media for increased reach. Introducing Strategy - What Does It Mean and Why Does It Matter Strategy is a term that we... read more →

Are you feeling overwhelmed by all that is required to bring your marketing strategy from concept to reality? You’re not alone! Most marketers have trouble figuring out how to translate big picture strategy into small picture execution. But the key is to break it down into manageable steps and stay focused on the end goal. Here are some steps you can take to improve in your marketing. Make Sure You Know What Your Objectives Are Understanding your objectives is the first step in this process. Clearly defining your marketing goals and aligning them with your business objectives allows you to... read more →