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Getting your resume ready? You'll need to include some key skills in a resume for a graphic designer. These include technical abilities like software proficiency and creative skills that reflect your ability to communicate ideas visually. Graphic design jobs are highly competitive, and meeting the graphic design job requirements means highlighting your most relevant skills. Below, we’ll explore the most important skills you need to land your next graphic design role. What are the Top Technical Skills for a Graphic Designer? Technical skills are at the core of any successful graphic designer's resume. Without these, it’s impossible to create the...
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Marketing for graphic designers involves building a memorable brand, networking genuinely, and using content to showcase your creative process, attracting clients who appreciate your style and expertise. Simple strategies like updating your portfolio, connecting on social media, and sharing design tips help you stand out and grow lasting client relationships. Whether you’re freelancing solo or working in a studio, knowing how to market yourself can open doors to projects that fit your style and grow your business. What’s the Best Way to Build Your Brand as a Designer? Your brand is like your handshake with potential clients — it’s the...
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In the design industry, knowing how to market yourself is just as important as your creative skills. Marketing 101 for graphic designers covers the essentials needed to build your brand, connect with clients, and grow your business. If you want to market yourself as a graphic designer, start by creating a solid portfolio that shows off your best work and a range of skills. Make sure you’re networking, building an online presence (like a website or social media), and clearly sharing your unique style and how it can help clients. Consistency is key, and don’t be afraid to ask for...
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Marketing yourself as a graphic designer is key to building a successful career, whether you’re freelancing or seeking graphic design jobs. To market yourself, you need to highlight your unique skills, build a strong portfolio, network, and offer value through creative strategies. In this guide, we’ll walk through key steps to make your mark and grow your business. What Makes You Stand Out as a Designer? One of the most important parts of marketing yourself is knowing what makes you different. What unique style or approach do you offer? Your unique selling proposition (USP) is what sets you apart. Maybe...
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Episode Transcript Don Mock 0:00All right, episode 127 we're back Rob Rob Broadfoot 0:22127 it feels like we, it feels like we just did 126 Don Mock 0:27It feels like that Yeah, yeah. Rob Broadfoot 0:30it's like almost no time has passed since we did 126 Don Mock 0:34I know it's, it does feel like these things are coming faster and more furious. You know, I have never seen a single faster and Furious movie. Does that make me less culturally pop, relevant, or whatever Rob Broadfoot 0:45I mean, well, it is weird Don Mock 0:46Fast and Furious, because there's...
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Required Skills for Graphic Designer Required skills for a graphic designer are a mix of tech know-how and personal touch that make a real difference in the creative world. These include proficiency in design software, strong attention to detail, and an understanding of visual communication principles. Equally important are creativity, adaptability, and the ability to empathize with clients, which allows them to craft designs that truly resonate with audiences. In this post, we’re diving into the must-have skills that can turn a good designer into a great one....
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Imagine walking into a boardroom where your strategic vision can make or break a company's entire market presence. Where every campaign you've crafted, every brand story you've told, culminates in a moment of pure marketing magic. This isn't a fantasy -- it's the reality of a Chief Marketing Officer (CMO), the highest position in marketing -- the pinnacle of marketing leadership. In today's competitive business landscape, marketing isn't just about selling products -- it's about creating narratives, building connections, and driving transformative growth. The journey to the top of the marketing and advertising world is both challenging and exhilarating, filled...
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You've applied to 20 jobs, rewritten your resume five times, and still—crickets. If you've ever wondered, "Is it hard to get a job in marketing?" You're not alone. Marketing is fast-paced, competitive, and packed with people trying to stand out. The industry attracts sharp thinkers, creatives, analysts, and strategists—all vying for attention from brands and agencies alike. It's a field that blends creativity with data, psychology with persuasion, and execution with results. Still, here's the truth: you can absolutely land a job in marketing—even if you're starting from scratch. The real key isn’t just talent. It’s knowing what hiring managers...
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In marketing and advertising, creative leadership isn’t just a title—it’s often the key to turning a scattered team into one that delivers. That’s where the Executive Creative Director (ECD) comes in. So, what does an executive creative director actually do? They lead creative departments, oversee teams of creative design professionals, and guide strategy from big-picture planning to final execution. If the creative team is the engine, the ECD is the one behind the wheel—making sure it runs smoothly and heads in the right direction. If you're figuring out whether your organization needs one—or you’re thinking about the role yourself—here’s what...
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If you have a passion for creativity, excellent communication skills, and a desire to lead and inspire others, a career as a creative director might be the perfect fit for you. But what qualifications do you need to become a creative director? To become a creative director, typically you need a bachelor's degree in a related field like design, marketing, or communications, along with several years of experience in the industry. Additionally, a strong portfolio demonstrating creative talent and leadership skills is also essential.Let's learn more about what you need to become a creative director. What Do I Need to...
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