“We achieve more when we chase the dream instead of the competition.” - Simon Sinek In today's competitive market, brands are constantly on the lookout for marketing agencies that can help them stand out from the crowd. But what exactly do brands want from their agencies? In this blog post, we will explore the key qualities we strive for here at MOCK, the Agency. We'll talk about what makes an agency desirable to brands and provide practical tips on how you can become the agency a brand wants to hire. What do clients want from their marketing agency? What should... read more →

If you've ever wondered, how do ad agencies make money?, you're not alone. Most marketing directors and business owners know agencies help brands grow—but the mechanics behind the money? That’s where things get a little foggy. Here’s why it matters: Understanding how agencies generate revenue gives you insider knowledge to make smarter partnerships, better investments, and fairer deals. Most agencies make money through service fees, markups, commissions, and sometimes retainers. The right agency not only delivers killer creative—they also run a business built on execution, strategy, and attention to their clients. Knowing how that business model works helps you get... read more →

If you've ever wondered about the inner workings of a creative agency, you're not alone. Understanding the hierarchy and organizational structure of these agencies can shed light on how they function and deliver their innovative services. Knowing how your agency functions - or should function - can help create a less stressful work life for you, your boss, and your employees. Consider this your Intro to Agency Hierarchy course in the school of Working in Creative Design. What is the chain or authority of an internal creative agency structure? Each agency may have aspects that make its structure unique. However,... read more →

In the world of design and marketing, businesses often face the important decision of whether to hire a full-service design agency or work with a freelancer. While both options have their merits, today we will explore why hiring an agency can bring more benefits and value to your business. And yes, we know we're an agency and you may think our opinion is a bit biased. Maybe it is. But we genuinely believe there are benefits to using a marketing and design agency that you just won't get from hiring a freelancer. Why hire an agency over a freelancer? Keep... read more →

In today's competitive business landscape, it is essential for both small and large businesses to stand out from the crowd. One effective way to achieve this is by hiring a creative agency. We've seen through experience the difference this partnership can make. Creative agencies bring a fresh perspective, innovative ideas, and specialized expertise to help brands thrive. In this blog post, we will explore the benefits of hiring a creative agency and why companies, regardless of their size, choose to work with marketing agencies to enhance their brand image. Why do companies use marketing agencies?   This is a common question... read more →

Have you heard about creative agencies? What does a creative agency do, anyway? A creative agency exists to help businesses and individuals communicate their message effectively through various creative mediums. These agencies often specialize in different areas such as branding, graphic design, website design, social media management, advertising, and more. Creative Agency Definition: Unleashing Creativity for Impact At its core, a creative design agency is a team of talented professionals who specialize in developing and executing creative solutions to meet their clients' needs. These agencies are passionate about bringing ideas to life through various mediums, including branding, graphic design, web... read more →

Today we are here to shed light on the question: Is advertising a hard skill? The answer is yes, but it's not just a hard skill. You need both hard and soft skills to succeed in the marketing industry. We use these skills together every day in our ad campaigns, client meetings, and podcasts. Is Advertising a Hard Skill in Digital Marketing? Before we dive into the details, let's clarify what hard and soft skills actually mean. Hard skills refer to the technical abilities that can be learned and measured. These are the tangible skills that are specific to a... read more →

In the wild world of marketing, creative agencies have a ton on their plate. They're the ones behind catchy slogans, stunning ads, and all those cool brand vibes you love. What are the tasks of a creative agency? The tasks of a creative agency involve: crafting engaging brand narratives designing eye-catching advertisements developing innovative marketing strategies and delivering impactful visual and written content All of this is to captivate audiences and enhance brand presence. That's a lot of options. How do you find what you need specifically? Simple: talk to the creative folks themselves! By chatting with them, you'll open... read more →