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If you're looking a how to advance in your marketing career, welcome to the journey. There's always room to grow and move up if you're willing to work hard and improve. Today we are looking at some steps that can help you on your journey towards success in the marketing industry. Here are some tips that will give you the edge when attempting to move up in your career. Continuously develop your skills The world of marketing changes rapidly, and it’s important to stay ahead of the curve if you want to be successful. There are several steps you can...
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The success of any marketing career is dependent on being able to accurately measure performance and progress. Here at MOCK, the Agency, we believe that measurement helps us see where we are so we can continue to learn and grow. In this document, we will explore some key metrics and strategies for measuring your marketing career performance. Here's what you can expect: Understanding What Matters to Your Marketing Manager or Marketing Director Questions to Ask Your Marketing Manager to See How You’re Performing How Marketing Teams Manage Their Boss’s Expectations Common Reasons Why Marketing Team Members are Fired Things Marketing...
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Every marketer has a different definition of what "success" means to them. Maybe it means climbing the corporate ladder, or it might mean holding down a great gig with an awesome work-life balance. Marketing career success is what each marketer/creative makes it. In this post, we'll go over some of the general categories of thought for what makes a marketing career worthwhile. We'll cover: Measuring Marketing Career Performance Improving Your Creative Marketing Skills as a Marketing Professional Marketers and Creatives: Surviving in Corporate Marketing Department Teamwork Work-Life Balance as a Marketer Marketing Campaign Management Measuring Marketing Career Performance Measuring marketing...
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There’s the fire drill project you didn’t see coming.The meeting that should’ve been an email.The “urgent” rebrand that’s already two months behind. Sound familiar? If you’re in marketing—or trying to get there—figuring out how to build a successful career in marketing management can feel like trying to assemble IKEA furniture without the manual. You’re dealing with chaos, pressure from upstairs, and a constant fear of missing the next big thing. Here’s how to take control of your path, sharpen your skills, and build a career that’s as solid as your best campaign. 1. Know What the Job Really Is Marketing...
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The marketing world is constantly changing—are you keeping up? Staying ahead of the curve requires a proactive approach and a clear understanding of the landscape. The journey through marketing director career advancement can feel like navigating through a labyrinth of ever-evolving challenges, opportunities, and strategies. To unlock the doors to success, you have to have the right keys. We want to pass you some keys that we've learned at MOCK, the agency. In this blog, we'll help guide you through the intricate pathways of the marketing world and shed some light on tried-and-true methods to help you rise the ranks....
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When you’re racing to meet deadlines and your inbox is full of urgent requests, the last thing you need is confusion about who does what in your marketing department—or who owns your branding. Yet for many marketing directors, that’s exactly the daily reality. Maybe you’re frustrated that campaigns stall because no one owns the final approval. Or perhaps your team struggles to keep up with content and branding demands because roles aren’t clearly defined. If you’ve ever wondered why even simple projects feel harder than they should, the answer usually starts here: the typical structure of a marketing department. Let’s...
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Building a marketing team from scratch can feel like assembling a puzzle without the box lid. You're juggling tight budgets, looming deadlines, and the pressure to deliver results—all while trying to find the right people to make it happen.The stakes are high, and the margin for error is slim. But here's the good news: with a clear strategy, you can assemble a team that's not just functional but formidable.A team that understands your brand, connects with your audience, and drives growth. Let's break down the steps to build a marketing team that stands on solid ground and aims for the...
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If you're asking how do you become a product marketing manager, here's the answer: you stop being a task-runner and start thinking like a strategist. This role isn’t about pushing buttons on email tools or spinning up another social post—it’s about making sure the product makes sense in the market. It’s about connecting what the company builds to what customers actually care about. A good PMM doesn’t just describe the product. They shape the perception of it. You want in? Here’s how to make that move. Understand What a Product Marketing Manager Really Does Before you chase the title, you’ve...
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Ever wonder why your campaigns don’t translate to closed deals—or why the leads you’re given go nowhere? You’re not alone. One of the most common points of confusion inside companies is understanding the roles that drive awareness versus the roles that drive conversion. So let’s clear it up. What is the difference between a marketing manager and a sales manager? In short: a marketing manager creates demand, while a sales manager converts it into revenue. One focuses on strategy and visibility. The other zeros in on relationships and results. They both aim to grow the business, but their approach, daily...
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If you’ve ever wondered who’s steering the branding ship behind your favorite ad campaigns or product launches, here’s your answer: the advertising and marketing manager. These folks aren’t just brainstorming slogans or tweaking color palettes—they’re building the full playbook. From strategy to creative execution to real-world results, they connect the dots between vision and impact. Their job? Make sure every piece of the puzzle—branding, digital, content, ads, budgets—fits perfectly and performs. Let’s dig into what this role really involves and why it matters more than ever in today’s marketing landscape. What Advertising and Marketing Managers Actually Do Let’s move past...
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