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If you've ever wondered about the inner workings of a creative agency, you're not alone. Understanding the hierarchy and organizational structure of these agencies can shed light on how they function and deliver their innovative services. Knowing how your agency functions - or should function - can help create a less stressful work life for you, your boss, and your employees. Consider this your Intro to Agency Hierarchy course in the school of Working in Creative Design. What is the chain or authority of an internal creative agency structure? Each agency may have aspects that make its structure unique. However,...
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Anyone who works in a creative field may complain about not making as much as they'd like. Creatives are underpaid, they say. Creatives are underappreciated and that's the problem. So why are creatives underpaid? I'd like to back that question up by asking a totally different question: Are creatives actually underpaid at all? Do Creative Jobs Actually Pay Less? It's a common misconception that creative jobs pay less than other professions. This isn't necessarily true. In reality, good designers do make good wages. There are numerous examples of skilled creative designers who not only make good money and are also...
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If you're considering a career in the world of advertising and design, you may be wondering what it's like to work in a creative agency. We love working at Mock, the Agency, and wish everyone's experience can be as amazing as ours. We get to share what we've learned, work on amazing projects, and meet truly brilliant people. In this blog post, I will share what you can expect to experience when working for a creative agency, assuming you join a company with a great agency culture like Mock. Creative Agency Culture: A Breeding Ground for Inspiration One of the...
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Blog Post
Creative director... it's a coveted role that requires a unique blend of creativity, leadership, and strategic thinking. But can anyone be a creative director? You need a combination of education, experience, creative skill and leadership ability. In an Agency, What Does a Creative Director Do? As a creative director in an agency, your role is multifaceted. You'll be responsible for leading a team of talented creatives, guiding them through the creative process, and ensuring that the final product aligns with the client's objectives. It's your job to inspire and push the boundaries of creativity while maintaining a strategic focus. Here...
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How to Get into Advertising with No Experience Breaking into the advertising industry can seem like a daunting task, especially if you have no prior experience. Are you asking "How do I break into an advertising agency?" While there is no simpler formula for this, if you're willing to work hard, there are some ways you can give yourself the best change of getting a great job. How to Break into an Advertising Agency without a Degree Not having a degree shouldn't discourage you from pursuing a career in advertising. Many successful professionals in this industry have proven that talent...
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Today we are here to shed light on the question: Is advertising a hard skill? The answer is yes, but it's not just a hard skill. You need both hard and soft skills to succeed in the marketing industry. We use these skills together every day in our ad campaigns, client meetings, and podcasts. Is Advertising a Hard Skill in Digital Marketing? Before we dive into the details, let's clarify what hard and soft skills actually mean. Hard skills refer to the technical abilities that can be learned and measured. These are the tangible skills that are specific to a...
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Are you passionate about creativity and advertising? Do you dream of landing a job in the exciting world of creative advertising? Do you want to start working and making money? Look no further! This blog post will provide you with valuable insights and tips on how to kickstart your career in this dynamic industry. Let's explore the question of, "How do I get a job in creative Advertising?" How to Get into Creative Advertising Getting into creative advertising requires a combination of passion, dedication, and strategic planning. Here are some steps to help you pave your way towards a successful...
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Blog Post
As designers with years of experience in the creative agency industry, we understand that starting or joining a creative agency can be both exciting and overwhelming. One of the key things to keep in mind is understanding what clients want from agencies in 2023. So, what do clients want from creative agencies? When you focus on what your clients need, you can build stronger relationships, deliver exceptional work, and ultimately drive success for both your agency and your clients. What Clients Want from Agencies in 2023 In today's competitive landscape, it's crucial for creative agencies to go beyond just delivering...
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Are you passionate about advertising but worried about the fierce competition and your chances of success? It's natural to have concerns, as the advertising industry is known for its highly competitive nature. However, with the right mindset, determination, and strategic steps, you can carve out a successful career in this exciting field. The reality is that it is hard to get a job in advertising. But it is entirely possible! Here we want to provide honest yet encouraging advice for aspiring professionals like you. Jobs in Advertising: A Competitive Landscape The first step towards building a career in advertising is...
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Blog Post
Are you a freelance designer looking to take your career to the next level and start your own creative advertising agency? Creative advertising is a great career - otherwise the team at Mock, the Agency wouldn't be here. One of the most important considerations you need to address is the financial aspect of starting a business. In this blog post, we will explore the cost breakdown of starting an agency, so you can determine how much money you need to invest upfront and make an informed decision about launching your own venture. How much money does it cost to start...
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