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Are you a member of a marketing team, tasked with managing your boss' expectations? This can feel like a daunting task to many, as it comes with the pressure of upholding both individual and collective responsibility. But it doesn't have to be overwhelming! Let's talk about how marketing teams manage their boss's expectations... without going crazy! It's really all about communicating well. First, Establish Clear Expectations The first step in effectively managing your boss's expectations is to establish clear expectations from the start. Expectations are huge because you and your career will be assessed by these expectations. This means sitting...
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Are you a marketer looking to find out how your performance is measuring up? Want to understand the expectations and objectives of your marketing manager? Let's look at some questions to ask your marketing manager to see how you're performing. From metrics and goals for how to improve, asking the right questions can really help you see more clearly professionally. Questions About Your Strengths When asking your marketing manager about how you’ve performed, it’s important to be specific. Rather than just asking ‘where have I done well?’, ask more detailed questions. For example, inquire about any areas in which you...
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Are you a marketer who is striving to meet the needs of your manager or director? Understanding what matters to your marketing manager or marketing director is part of moving forward in your marketing career performance. Your manager wants to see results and growth, but also wants to be able to trust that you are doing your job effectively and that the team is running smoothly. Why understand the goals and objectives of your marketing manager? Knowing the goals and objectives of your marketing manager or director is essential for a successful working relationship. It allows you to align your...
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IBM Watson did research into the personality traits of top marketing leaders. This was recently discontinued, but the insights are still relevant. Overall Marketing Traits The most successful marketing professionals have a combination of traits that enable them to think outside of the box and come up with innovative solutions. Creativity is essential for creating original content, designing campaigns, and coming up with new ideas for ads and promotions. Marketing professionals need to be confident in order to make decisions and take risks when necessary. They must also be adaptable in order to effectively adjust their strategies in response to...
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We're just a few months away from the start of 2024, and it's clear that the marketing landscape has changed significantly over the past year. With new trends emerging and technology solutions becoming more accessible, there are so many ways for marketers to stay on top of their game. But as exciting as these offerings may be, what roles do you need in your marketing department in order to ensure success? To help you prepare for the future, let’s take a look at some of the changes happening now that could shape where we are headed – along with which...
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As marketers, it can be daunting to consider the future of our profession. After all, conventional wisdom isn't always sufficient in predicting how marketing trends will evolve; after all we all know that the only thing certain about tomorrow is uncertainty! With so much flux and change predicted for both technology and consumer behavior over the coming years, it can seem overwhelming to think about what the marketing department of tomorrow might look like. In this post we reflect on the current technologies available to marketing departments and guess what the future of marketing departments may look like. This will...
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We all know that marketing is a constantly shifting landscape, and in order to keep up with the best trends out there, it's important for marketing departments to stay on top of the newest technology. But if you're a busy director or C-suite exec trying to navigate your company's marketing initiatives AND manage day-to-day operations, it can feel like an uphill battle! Whether you’re struggling with budgeting challenges, staffing issues or just need fresh ideas for increasing leads and conversions - this blog post has been designed to offer insights into the hottest marketing trends so that you can make...
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In recent years, digital marketing has become an integral part of the way businesses reach their customers. As a result, marketing departments have had to change to keep up, changing the way they manage their campaigns. Going forward, it will be critical for marketing departments to stay ahead of the curve when it comes to emerging technologies like artificial intelligence (AI) and virtual reality (VR). To stay on top today, businesses must consistently review their strategies and invest in new initiatives as well as reliable tools for success. Here's what we'll cover in this post: Marketing Department Trends Best Tools...
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Are you a marketing director who feels like you're constantly attending meetings? Do you feel like your to-do list is never-ending and you're always behind? If so, don't worry - you're not alone. According to a recent study, the average person spends 31 hours each month in meetings. That's almost an entire day every week! Improving your marketing department includes improving your efficiency and that means narrowing down meetings to only the ones you really need to have. If you're feeling overwhelmed by meeting invites, there are some things you can do to try to prevent death by meetings as...
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As a marketing director, have you ever felt like you were the only one in the dark when it comes to the purpose of your department? Defining "purpose" for an entire department without knowing the unique expectations of the leadership and other departments can be difficult. But without purpose, improving marketing department performance is next to impossible. The good news is that discovery is key. By taking the time to understand the expectations of the leaders in your organization and your target audience, you can develop a clear purpose for your marketing team that will benefit everyone involved. Thanks for...
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