Search Results for: Marketing Career

You're a professional marketer. Marketers have long been stereotyped as being consumed by their jobs, working around the clock and never taking a break. Balance the Grind shares that, "One of the downsides... is that you can end up working too much, blurring the boundaries between your home life and work life, leading to burn out." While this may be true for some, it doesn't have to be the norm. Let's talk about how to set boundaries as a marketing professional. By setting boundaries and sticking to them, marketing professionals can create balance in their lives while still achieving success... read more →

Do late nights and never-ending to-do lists make it hard to find the time or energy for your social life, family, other hobbies and leisure activities? If so, you are not alone. What are the common problems in the work-life balance of a marketing specialist? Marketing specialists often struggle with an overload of tasks due to the rapidly evolving digital landscape, leading to extended work hours and chronic stress. Additionally, the expectation to stay connected 24/7 for urgent client requests or project updates often blurs the boundary between work and personal life, negatively impacting their work-life balance. Let's talk about... read more →

In the fast-paced and ever-evolving world of marketing, striking the right balance between the oIn marketing, it can feel like you’re expected to be everywhere at once—running campaigns, answering late-night emails, and staying ahead of every trend. Trying to achieve work-life balance in marketing: balance your life and your job doesn’t just sound challenging. Some days, it feels downright impossible. But it doesn’t have to stay that way. With the right strategies and a commitment to protecting what matters most, you can build a career that’s successful without sacrificing your health or personal life. MOCK, the Agency has helped countless... read more →

If you're considering marketing as a career, you might be wondering: What kinds of personalities work in marketing? Individuals in the marketing field typically exhibit extroverted, creative, and analytical traits, thriving in a fast-paced environment that requires constant teamwork, ideation and strategic thinking. They are also highly adaptable, able to pivot strategies based on market trends and consumer needs. Let's look at this question in more detail: Who Makes a Good Marketer and Why? Analyzing the Most Important Personality Traits While creativity and innovation are certainly valuable traits, there are other important qualities that often go overlooked. Successful marketers are... read more →

Jumping into any new environment can be daunting. With that said, it helps to have an idea of what you need to know before you take your first corporate marketing job. Before taking your first corporate marketing job, here are five things you need to know to help you survive and thrive in this setting. Research the company Before accepting a marketing job offer, make sure to thoroughly research the company. Find out about their history, culture, and values. This will not only give you a better understanding of the company but also help you determine if it is a... read more →

Politics... ugh. It's a word that often elicits negative connotations and feelings of stress. However, it's no secret that politics exist in every department of every company, including the marketing department. How do you handle marketing department politics and survive in corporate? In the marketing department, politics typically refer to the power dynamics and relationships between employees. It's about who has influence and control over decisions, resources, and opportunities. Overview of Politics in a Marketing Department Some people believe that "office politics" are evil, and they can avoid them completely. This simply isn't true. Attempting to avoid politics can actually... read more →

Discovering a missing or lacking skill set on your marketing team can be quite daunting. How do you even decide if you should fill that gap internally or hire someone from the outside? It's a tough call, but what's important is to honestly assess the situation and figure out what's best for your team and company. Let's talk about how to respond when a skill set it lacking in your marketing team. You have options like expanding existing staff into specific roles, learning new skills yourself, and when it's necessary to bring in external talent. Whether you're part of a... read more →

Looking for a good book to read? One that will challenge you both personally and professionally. David Epstein's "Range" dismantles the popular mindset that success is found in honing a single skill. "Range," the book, applied to marketing professionals, can really help us become masters of our trade and improve their overall skillset. As marketing professionals, we are often told to specialize in a specific area or skill. However, Epstein's book challenges this notion and argues that range - having more skills and less specialization - is actually more beneficial in today's complex and rapidly changing world. Becoming a Generalist... read more →

As a marketing professional, you need to be creative in order to stand out from your competition. You need more than one skill. Improving these professional skills requires dedication and practice, but it is well worth the effort. You need to be able to think critically, analyze data, and come up with innovative ideas that capture your target audience's attention. Having the ability to be creative is essential in creating successful marketing campaigns. It's also something we are always aiming to improve at MOCK, the Agency. With the right approach, you can develop a unique voice that will attract more... read more →

"Don’t confuse sucking up with serving up. Sucking up is not serving your boss, sucking up is about misleading your boss and others to make oneself look better or to get ahead. Serving up is selfless and is about helping others look good and helping others achieve success, in turn you look good and achieve success." - Nathan Jamail Below we will discuss five core things marketing specialists can do to serve their boss as best they can! Serving your boss is as much about attitudes as it is about actions. Being a faithful, proactive employee and having a positive,... read more →