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You’ve probably heard both sides of the leadership lingo: “Leaders lead from the front” versus “Leaders lead from the back”. Regardless of what school of thought you subscribe to, the important thing is that leading is all about supporting your marketing department team. If you don’t have your team in mind, then your leadership will fail and your team will fall apart. Let’s look at some of the ways you can lead so your marketing team can be primed to be the best they can be. Emotional Intelligence Being aware of your own emotional intelligence levels and seeking to mature...
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Episode Transcript Don Mock 0:20Alright episode 29, everyone. 29 and feeling fine. I don't even know if that rhymes. But we've got a special guest here. My dear old friend Matt Rogers, welcome. Say Hello, Matt. Matt Rogers 0:31Hello, Don, thank you for having me on today. Don Mock 0:33Yeah, you are more than welcome. It's exciting to have a guest here in the palatial studio that we built out just for this visit, right? Matt Rogers 0:40This studio is spectacular. Don Mock 0:42It's incredible, right? It's...
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You’ve got some big projects coming down the pipe in your marketing department, and you don't want to be left lacking the support you need. You know you’re going to need all hands on deck - and actually, you’re thinking you need extra hands. So what do you do? Do you contract hire marketing contractors or hire employees? Your answer will come down to what do you need, but in order to know the best solution to what you need, it’s important to weigh the pros and cons of both your options. In this post, we’ll discuss five areas that...
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Episode Transcript Don Mock 0:19All right, Episode 17 Rob, Rob Broadfoot 0:21Episode 17. And I know most of you out there the legions of fans listening are thinking to yourselves, wow, advertising is perfect. Yeah, it's always right. Marketing is always, always on target. Hit the bullseye every time. You might be wrong. Don Mock 0:38Yes. Rob Broadfoot 0:39So we were talking a little bit about just sort of classic marketing or advertising blunders. Throughout history. And we have a couple of our own little anecdotes, but...
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Marketing directors manage and support marketing departments, and they're not superheroes, even though they may save the day...every day. And despite all their heroics and day-saving, sometimes marketing departments have problems with unknown causes that marketing directors can't seem to solve. These can be difficult to locate if you don't know what to look for. What factors affect the marketing department? This is an important question to ask if you're a marketing director, as the answer can significantly impact your department's success. Below we have compiled a list of several pitfalls that marketing directors may face while managing their departments....
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Episode Transcript Don Mock 0:20Right, everybody, Episode 25 We made it to a quarter century. Rob Broadfoot 0:24Quarter century. Don Mock 0:25Ding ding, ding, ding, ding. That's exciting. 25 episodes up 25 episodes down. Right? Rob Broadfoot 0:30It happened so fast Don Mock 0:32I Know. It does feel like it happened very fast. Rob Broadfoot 0:34Right? Don Mock 0:36Well, good. What is his expression..? Good things..? Time flies when you're having fun. Rob Broadfoot 0:40There you go. Don Mock 0:40Right. There you go. So all right, Episode...
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You're looking at moving up, aiming for a promotion: becoming a CMO. What does the role entail, how do you achieve this, how much does it pay, and what are the costs involved for you personally and professionally? Those are great questions. A Chief Marketing Officer (CMO) is responsible for overseeing and managing the ENTIRE marketing function within an organization. Advancing your marketing career to CMO means you'll be responsible for developing and executing comprehensive marketing strategies that align with the company's overall objectives, drive measurable results, and enhance the brand's reputation. The CMO's role encompasses various aspects of marketing,...
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In marketing, time is rarely on your side. You have campaigns to launch, approvals that never come on time, and a boss who expects results yesterday. It’s no wonder so many teams feel overwhelmed by the demands of social media. That’s why professional social media marketers ready to help can make all the difference. They don’t just post for the sake of posting. They become an extension of your team, helping you build a brand presence that actually supports your sales goals. If you’re tired of watching your competitors pull ahead while you’re stuck figuring out what to post next,...
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Get ready for a design renaissance. Discussions about the future of graphic design: how AI and automation are changing the industry suggest that this renaissance may be coming sooner than we think. Artificial intelligence (AI) and automation are revolutionizing the graphic design industry, streamlining workflows, automating repetitive tasks, and generating design concepts. As machine learning and neural networks continue to advance, design is becoming faster, more efficient, and increasingly accessible to a broader audience. But how do these changes impact the future of graphic design? How does it affect creativity, originality, and the role of human designers? AI-Powered Tools in...
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