New Search
If you are not happy with the results below please do another search
Blog Post
We're just a few months away from the start of 2024, and it's clear that the marketing landscape has changed significantly over the past year. With new trends emerging and technology solutions becoming more accessible, there are so many ways for marketers to stay on top of their game. But as exciting as these offerings may be, what roles do you need in your marketing department in order to ensure success? To help you prepare for the future, let’s take a look at some of the changes happening now that could shape where we are headed – along with which...
read more →
Blog Post
As marketers, it can be daunting to consider the future of our profession. After all, conventional wisdom isn't always sufficient in predicting how marketing trends will evolve; after all we all know that the only thing certain about tomorrow is uncertainty! With so much flux and change predicted for both technology and consumer behavior over the coming years, it can seem overwhelming to think about what the marketing department of tomorrow might look like. In this post we reflect on the current technologies available to marketing departments and guess what the future of marketing departments may look like. This will...
read more →
Blog Post
The best tools for a marketing department can only be determined after in depth discovery of the business the marketing department promotes. Identify your marketing objectives and goals Identifying your marketing objectives and goals can help you find the right tools to move forward. Mapping out what success looks like for your marketing strategy means creating a plan that helps you efficiently get there. Without clearly identifying your objectives, it can be hard to know if you have met your goals, or if you are on the right path. Take some time and map out where you want to go...
read more →
Blog Post
We all know that marketing is a constantly shifting landscape, and in order to keep up with the best trends out there, it's important for marketing departments to stay on top of the newest technology. But if you're a busy director or C-suite exec trying to navigate your company's marketing initiatives AND manage day-to-day operations, it can feel like an uphill battle! Whether you’re struggling with budgeting challenges, staffing issues or just need fresh ideas for increasing leads and conversions - this blog post has been designed to offer insights into the hottest marketing trends so that you can make...
read more →
Blog Post
If you’re feeling overwhelmed by managing all of the marketing department operations, don't worry; we've got you covered! Here are some helpful tips for making sure your marketing department runs like a well-oiled machine. The keys to smoother marketing department operations include clear communication and working towards clearly defined goals. Whether you’re a seasoned marketing director who has been in the field for decades, or just starting out on your journey to success, one thing is certain: running an effective and efficient marketing department is No. Easy. Feat. Let's get started simplifying things for you so you can get started...
read more →
Blog Post
When it comes to shaping culture and supporting the marketing department, marketing directors have a lot of power. After all, marketing is all about persuasion and influence. And what could be more influential than shaping the way your company's employees think and behave? Of course, this is easier said than done. But with a little thought and effort, it CAN be done. Here's how: 1. See the problem: The first step to shaping culture is to see the problems that need to be fixed. This could be anything from poor communication to a lack of diversity. 2. Take ownership of...
read more →
Blog Post
Done any interesting reading lately? We've read "The Phoenix Project" and learned some helpful principles that can help up continually improving our performance in the marketing department. So let's get going. We're about to go on a little literary journey. You may be thinking, "The Phoenix Project? Isn't that a book about IT?" Well, yes, you're not wrong there. But, trust us on this one, it's about as relevant to marketing as a trending hashtag or the latest SEO algorithm. The principles in this book are not just for the tech nerds. They're universal. And, they're about to make us...
read more →
Blog Post
The 7 habits of highly effective people are: Habit 1: Be Proactive Habit 2: Begin With the End in Mind Habit 3: Put First Things First Habit 4: Think Win-Win Habit 5: Seek First to Understand, Then to Be Understood Habit 6: Synergize Habit 7: Sharpen the Saw Let's look at how these habits tie into marketing leadership. Habit 1: Be Proactive Focus and act on your controllables, not the things outside your control. To successfully lead and support your marketing department, you need to master the art of being proactive. Stephen Covey's first habit is an important tool and...
read more →
Blog Post
We all need backup at some point in our lives. We want someone who’ll be there for us when we need them - someone who’s got our back. For us, we want to be that “someone” who has got our client’s backs. For many of our marketing director clients, they don't always need someone to help... until they encounter an issue with a big project or overwhelming work requirements. Then hiring a graphic design and marketing agency is a big deal. So what are the reasons marketing departments all for backup? Why does the marketing department need support? What do...
read more →
Blog Post
Every marketing department, whether in a large corporation or in a small but bright new company, has its own unique ebbs and flows. These are the marketing department cycles and patterns you'll want to be aware of in order to effectively manage and support your marketing department. Knowing what to expect will help you plan. And when you plan, you'll be prepared to better manage your marketing department and ensure that your campaigns run smoothly. The Cycles and Patterns: Employee turnover Too much work / unrealistic demands Too little work Employee Turnover - the Outflow In any industry, you'll see...
read more →
« Previous Page — Next Page »
