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If you’re feeling overwhelmed by managing all of the marketing department operations, don't worry; we've got you covered! Here are some helpful tips for making sure your marketing department runs like a well-oiled machine. The keys to smoother marketing department operations include clear communication and working towards clearly defined goals. Whether you’re a seasoned marketing director who has been in the field for decades, or just starting out on your journey to success, one thing is certain: running an effective and efficient marketing department is No. Easy. Feat. Let's get started simplifying things for you so you can get started...
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Influence: It's the lifeblood of marketing. But what if you could extend that influence beyond your target audience and into your own company? Exploring how to shape culture as a marketing director can unlock this potential, showing how internal culture can become your greatest marketing asset. When it comes to shaping culture and supporting the marketing department, marketing directors have a lot of power. After all, marketing is all about persuasion and influence. And what could be more influential than shaping the way your company's employees think and behave? Of course, this is easier said than done. But with a...
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Done any interesting reading lately? We've read "The Phoenix Project" and learned some helpful principles that can help up continually improving our performance in the marketing department. So let's get going. We're about to go on a little literary journey. You may be thinking, "The Phoenix Project? Isn't that a book about IT?" Well, yes, you're not wrong there. But, trust us on this one, it's about as relevant to marketing as a trending hashtag or the latest SEO algorithm. The principles in this book are not just for the tech nerds. They're universal. And, they're about to make us...
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The 7 habits of highly effective people are: Habit 1: Be Proactive Habit 2: Begin With the End in Mind Habit 3: Put First Things First Habit 4: Think Win-Win Habit 5: Seek First to Understand, Then to Be Understood Habit 6: Synergize Habit 7: Sharpen the Saw Let's look at how these habits tie into marketing leadership. Habit 1: Be Proactive Focus and act on your controllables, not the things outside your control. To successfully lead and support your marketing department, you need to master the art of being proactive. Stephen Covey's first habit is an important tool and...
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We all need backup at some point in our lives. We want someone who’ll be there for us when we need them - someone who’s got our back. For us, we want to be that “someone” who has got our client’s backs. For many of our marketing director clients, they don't always need someone to help... until they encounter an issue with a big project or overwhelming work requirements. Then hiring a graphic design and marketing agency is a big deal. So what are the reasons marketing departments all for backup? Why does the marketing department need support? What do...
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Marketing directors manage and support marketing departments, and they're not superheroes, even though they may save the day...every day. And despite all their heroics and day-saving, sometimes marketing departments have problems with unknown causes that marketing directors can't seem to solve. These can be difficult to locate if you don't know what to look for. What factors affect the marketing department? This is an important question to ask if you're a marketing director, as the answer can significantly impact your department's success. Below we have compiled a list of several pitfalls that marketing directors may face while managing their departments....
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Want real design experience without moving across the country? Craving a way to grow your portfolio, build skills, and get noticed—all from your laptop? Explore virtual internships in graphic design to gain real-world experience, grow your portfolio, and develop remote work skills—all from wherever you are. These internships connect you with creative teams, help you contribute to real projects, and prepare you for today’s digital-first workforce. In this guide, you’ll learn what virtual internships involve, which skills matter most, and the kinds of projects you’ll likely take on. You’ll also find tips to maximize your internship experience and stand out...
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Marketing directors know that a product can't just look good—it has to work. That's where industrial product designers come in. Whether it's a kitchen appliance, a water bottle, or your office chair, these product designers shape how things work, feel, and function in the real world. Their role is part artist, part engineer, and fully essential. They don't just make products look good—they make them useful, usable, and ready for mass production. From early ideas to working prototypes, industrial designers are involved in every stage of development. So how do these ideas actually turn into products people love (and buy)?...
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A lot of people see becoming a creative director as the pinnacle of their career. But what else can you do beside that? What comes after creative director? After reaching the position of a creative director, individuals may further progress into executive roles such as Chief Creative Officer or even start their own creative agency. Other career changes may include moving into consulting or teaching positions, where one can share their experience and knowledge with others in the industry. There's a lot of possibilities out there if you're interesting in making new career moves past being a creative director. What...
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