In today's digital age, businesses are constantly seeking ways to improve their operations, expand their reach and increase revenue. Spending wisely is vital. So why do companies partner with agencies? Agencies offer specialized branding, marketing, and graphic design services and expertise in various areas such as advertising, design, public relations, and more. These partnerships can provide many benefits for businesses looking to improve their overall performance and achieve their goals. Why do companies hire marketing agencies? 1. Expertise and Specialization Agencies are made up of professionals who possess deep knowledge and experience in various areas of marketing, such as: graphic... read more →

Many of us remember the Pillsbury Doughboy, or the Energizer Bunny, or even the GEICO Gecko. Who makes TV advertisements? These memorable characters have been brought to life by the creative minds of advertising agencies who are responsible for producing TV advertisements. Let's learn more about these brilliant people. Who Writes TV Ads? At the core of every effective TV ad is a well-crafted script that captures the essence of the brand and communicates its message effectively. Who makes the advertisements? This task often falls into the hands of arm directors and copywriters who specialize in persuasive storytelling. These wordsmiths... read more →

Are you a creative individual with a passion for marketing and advertising? Do you find yourself mesmerized by captivating ad campaigns and envisioning yourself as the mastermind behind them? If so, you may be considering a career as an advertising creative. What skills do you need to be a successful advertising creative that brands want to hire? This is a question you should consider before you begin the journey. As an expert in the creative advertising industry, I've witnessed numerous aspiring creatives finding their path and excelling in their careers. Throughout my experience, I've identified key skills and characteristics that... read more →

If you've ever wondered about the inner workings of a creative agency, you're not alone. Understanding the hierarchy and organizational structure of these agencies can shed light on how they function and deliver their innovative services. Knowing how your agency functions - or should function - can help create a less stressful work life for you, your boss, and your employees. Consider this your Intro to Agency Hierarchy course in the school of Working in Creative Design. What is the chain or authority of an internal creative agency structure? Each agency may have aspects that make its structure unique. However,... read more →

Anyone who works in a creative field may complain about not making as much as they'd like. Creatives are underpaid, they say. Creatives are underappreciated and that's the problem. So why are creatives underpaid? I'd like to back that question up by asking a totally different question: Are creatives actually underpaid at all? Do Creative Jobs Actually Pay Less? It's a common misconception that creative jobs pay less than other professions. This isn't necessarily true. In reality, good designers do make good wages. There are numerous examples of skilled creative designers who not only make good money and are also... read more →