"Creativity is intelligence having fun." - Albert Einstein Are you curious about what goes on behind the doors of a creative agency? Perhaps you've heard people talk about them, but you're not quite sure what they do. Are we just a bunch of struggling artists? Um... no. The truth is a creative agency is a group of expertly trained professionals dedicated to helping brands succeed in their niches. In this blog post, I'll take you on a journey into the world of creative agencies, unraveling the mysteries of their roles and showcasing the exciting opportunities they offer. What services does... read more →

If you're thinking about a career in design, you may be wondering: is graphic design oversaturated? It’s a fair question. With platforms like Fiverr, Behance, and Upwork overflowing with portfolios, and creative courses pumping out new designers daily, it's easy to think the industry is maxed out. But here’s the reality: Yes, it’s competitive. No, it’s not impossible. The demand for design work hasn’t vanished—it’s evolved. And smart designers are evolving with it. In this post, we’re breaking down: Where the market really stands Why the “oversaturation” myth isn’t the full story How to rise above the noise and stay... read more →

Are you a creative individual with a passion for marketing and advertising? Do you find yourself mesmerized by captivating ad campaigns and envisioning yourself as the mastermind behind them? If so, you may be considering a career as an advertising creative. What skills do you need to be a successful advertising creative that brands want to hire? This is a question you should consider before you begin the journey. As an expert in the creative advertising industry, I've witnessed numerous aspiring creatives finding their path and excelling in their careers. Throughout my experience, I've identified key skills and characteristics that... read more →

If you've ever wondered about the inner workings of a creative agency, you're not alone. Understanding the hierarchy and organizational structure of these agencies can shed light on how they function and deliver their innovative services. Knowing how your agency functions - or should function - can help create a less stressful work life for you, your boss, and your employees. Consider this your Intro to Agency Hierarchy course in the school of Working in Creative Design. What is the chain or authority of an internal creative agency structure? Each agency may have aspects that make its structure unique. However,... read more →

Anyone who works in a creative field may complain about not making as much as they'd like. Creatives are underpaid, they say. Creatives are underappreciated and that's the problem. So why are creatives underpaid? I'd like to back that question up by asking a totally different question: Are creatives actually underpaid at all? Do Creative Jobs Actually Pay Less? It's a common misconception that creative jobs pay less than other professions. This isn't necessarily true. In reality, good designers do make good wages. There are numerous examples of skilled creative designers who not only make good money and are also... read more →

What is a Creative Design Agency? A creative design agency is a company that specializes in providing strategic and creative solutions to help businesses effectively communicate their messages visually. These agencies have a team of talented professionals, including designers, art directors, copywriters, and strategists, who work together to create compelling visuals and impactful campaigns. Unlike traditional advertising agencies that offer a wide range of marketing services, creative design agencies focus specifically on the design aspect of communication. We literally see the value design in every email, podcast, and product we and our clients make. They excel in creating visually stunning... read more →

If you're considering a career in the world of advertising and design, you may be wondering what it's like to work in a creative agency. We love working at Mock, the Agency, and wish everyone's experience can be as amazing as ours. We get to share what we've learned, work on amazing projects, and meet truly brilliant people. In this blog post, I will share what you can expect to experience when working for a creative agency, assuming you join a company with a great agency culture like Mock. Creative Agency Culture: A Breeding Ground for Inspiration One of the... read more →

Does advertising have a future? Are you wondering, "Is there a future in advertising?" The answer is... Absolutely! Advertising has always been an essential part of the business landscape, and it will continue to play a vital role in shaping consumer behavior. While traditional forms of advertising may undergo changes, the need for brands to communicate their identities and messages effectively will never diminish. In an increasingly digital world, where consumers are bombarded with information, the challenge lies in capturing their attention and building meaningful connections. This is where creativity, innovation, and strategic thinking come into play. What is the... read more →

And How to Know If You're Doing Better Than You Think Running a creative agency often feels like spinning plates—between client deadlines, late feedback, internal fires, and never-ending Slack pings, who has time to pull back and check the books? Still, the real question that keeps many agency leaders up at night is simple: "Are we doing okay?" More specifically: What is a good profit margin for a creative agency? The short answer? A healthy net profit margin falls between 10% and 20%. But like most good questions, there’s nuance underneath the surface—and the surface matters, especially when you're trying... read more →