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If you're thinking about your career path and what goals you are a designer want to accomplish, you may wonder: What does a head of design do? A Head of Design wears multiple hats, transitioning seamlessly between jobs of designing and directing. And here at MOCK, the Agency, we know all about wearing multiple hats. This pivotal position navigates the intersection of creativity, strategy, and leadership, orchestrating design teams and projects while also actively contributing to the design process. In this article, we delve into the multifaceted things of a Chief Design Officer (CDO) does and explore how they balance...
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A lot of people see becoming a creative director as the pinnacle of their career. But what else can you do beside that? What comes after creative director? After reaching the position of a creative director, individuals may further progress into executive roles such as Chief Creative Officer or even start their own creative agency. Other career changes may include moving into consulting or teaching positions, where one can share their experience and knowledge with others in the industry. There's a lot of possibilities out there if you're interesting in making new career moves past being a creative director. What...
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Being a creative director is a sought-after position. Is it hard to become a creative director? Well, yes. The job title itself may sound glamorous, but the responsibilities that come with it are vast and can be difficult and challenging. That's okay. Here at MOCK, the Agency, we know that most hard things are worth investing the effort. It requires unique skillsets and qualities to excel in this role. The role often necessitates a broad understanding of various creative disciplines such as copywriting, graphic design, and media production. Furthermore, a creative director must have the ability to effectively communicate their...
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A Branding Director is important for shaping the public perception and identity of a company. But exactly what does a branding director do? A Branding Director is responsible for: developing and implementing branding strategies maintaining brand integrity across all company marketing initiatives and communications and managing a team of marketing professionals to ensure a consistent and effective brand message. Let's learn more about this important role. Director or Brand Management What's your job description? A branding director is responsible for overseeing all aspects of a company's brand strategy and ensuring that it aligns with the organization's goals and values. They...
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There’s no such thing as B2B That’s because regardless of the product or service being marketed, you are talking to a human being, a consumer. And the building products industry is no different. Like any industry, successful marketing targets the right customers, creates awareness, and ultimately drives revenue. It is a direct reflection of your company’s products and services, and critical for success. Drop a line or shoot an email and let’s discuss your next project – 470-225-6819...
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Creative director... it's a coveted role that requires a unique blend of creativity, leadership, and strategic thinking. But can anyone be a creative director? You need a combination of education, experience, creative skill and leadership ability. In an Agency, What Does a Creative Director Do? As a creative director in an agency, your role is multifaceted. You'll be responsible for leading a team of talented creatives, guiding them through the creative process, and ensuring that the final product aligns with the client's objectives. It's your job to inspire and push the boundaries of creativity while maintaining a strategic focus. Here...
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Every wondered about marketing salaries? What is the highest paid job in marketing? If you have a degree in marketing and design and are ready to get into the industry and pursue your career, you may wonder just how much you can make if you work hard and move up. What potential avenues can you explore. Let's shed some light on the opportunities that lie ahead. Marketing Management Salary: Stepping into Leadership The highest paid job in marketing is typically the role of a Chief Marketing Officer (CMO), and according to the U.S. Bureau of Labor Statistics, they can earn...
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As a marketing director, you're not just steering the ship. You’re also responsible for the wellbeing and motivation of your crew. The challenge is to create an environment that employees love being a part of. Incentive programs can be a powerful tool in your arsenal to achieve this. This blog post will explore how marketing directors can develop comprehensive incentive programs that care for their employees while fueling their passion for excellence. Here's what we will focus on: What are employee incentives? What are the types of incentives? How do I start an incentive program for employees? How do you...
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Have you considered working with a marketing agency? Here are some reasons marketing directors, marketing teams, and companies choose to hire a graphic design and marketing agency. Specialized expertise: Marketing agencies typically have a team of professionals with diverse skill sets and expertise in various marketing disciplines like advertising or graphic design, SEO, social media management, and more. Hiring an agency allows the marketing team to tap into this specialized knowledge and experience without having to recruit and train new staff members for each role. Fresh perspective: An external marketing agency can bring a fresh perspective and innovative ideas to...
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If I had a dollar for every time an idea got shot down in the meeting because "We don't have the budget", I would finally have the money to execute that idea. -Unknown All joking aside, managing a marketing department budget is a serious matter, and often stressful. We don't want to you to lose sleep over it. With numerous factors to consider and decisions to make, it's natural to have questions and concerns about how to properly allocate resources and drive maximum impact. In this guide, we'll answer your questions, provide valuable insights, and equip you with the knowledge...
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