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Blog Post
In the competitive world of marketing leadership, understanding the common obstacles marketing directors face before promotion can give you the edge you need to stand out. What are the challenges faced by marketing managers? What kinds of challenges will I face -- and need to kick butt at -- in order to set myself up for a promotion? Here are some common obstacles: Leadership Politics resource constraints Tech advancements Collaboration Focus on these and you'll increase your chances of being the right man or woman for the job and advance your career. Demonstrating strategic leadership Forbes quoted The Harvard Business...
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Blog Post
Time is your most valuable resource as a marketing director. Learning how to prevent death by meetings as a marketing director is crucial for focusing on what truly matters: leading your marketing team to success. Are you a marketing director who feels like you're constantly attending meetings? Do you feel like your to-do list is never-ending and you're always behind? If so, don't worry -- you're not alone. According to a recent study, the average person spends 31 hours each month in meetings. That's almost an entire day every week! If you're feeling overwhelmed by meeting invites, there are some...
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A marketing director needs more than just marketing expertise; they need strategic vision. Part of that vision involves understanding Things to Look Out for as a Marketing Director to ensure smooth operations and team cohesion. As a marketing director, you have a lot on your plate. You're responsible for developing and executing marketing strategies, managing campaigns, overseeing budgets, and supporting your marketing department. It's a tough job, but someone has to do it. There are a few things that you should keep an eye out for in your role as marketing director. These include: lack of process unclear direction stagnation...
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Influence: It's the lifeblood of marketing. But what if you could extend that influence beyond your target audience and into your own company? Exploring how to shape culture as a marketing director can unlock this potential, showing how internal culture can become your greatest marketing asset. When it comes to shaping culture and supporting the marketing department, marketing directors have a lot of power. After all, marketing is all about persuasion and influence. And what could be more influential than shaping the way your company's employees think and behave? Of course, this is easier said than done. But with a...
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The creative director of marketing is not just a designer or manager. They’re the link between big ideas and real execution—the ones responsible for making sure a brand doesn’t just look good, but truly resonates. They lead the creative vision, guide teams, shape campaigns, and bring a brand’s story to life. Let’s explore what they actually do, how they collaborate with marketing directors, and what makes them so valuable in today’s fast-moving market. The Role and Impact of a Creative Director Creative directors sit at the intersection of creativity, leadership, and strategic marketing. They aren’t just pitching clever ideas. They’re...
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Marketing is chaos. Campaigns shift midstream. Deadlines tighten. Sales teams need materials yesterday. Sound familiar? If you’re a marketing director—or aspiring to be one—you know that the title “manager” doesn’t even scratch the surface of what you do. You're the translator between business strategy, creative execution, and brand consistency. You’re a decision-maker, peacekeeper, planner, and let’s be honest—sometimes a miracle worker. So, what skills does a marketing manager need? The short answer: all of them. But let's unpack the essentials that actually help you win in the role (and keep your sanity intact). From strategy and storytelling to branding and...
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“You’re creative, strategic, and love a good campaign—so why does it feel like you still don’t check the right boxes?” That’s the silent stressor for a lot of rising marketers. Whether you’re applying for your first big role or already wearing the title and wondering if you’re doing it right, one thing’s clear: the expectations are high, and the job description? Even higher. If you’re aiming to lead a team, own your department's branding and creative direction, and hit performance metrics like a seasoned pro—here’s what you really need to know about the experience required to be a marketing manager....
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Blog Post
You’re six meetings deep, running on caffeine, and still staring at three half-finished briefs by dinner. The rebrand deck is overdue. The social team needs approvals. Sales just asked for “something fresh” by tomorrow. Sound familiar? If you're asking how many hours marketing managers work, you're probably not looking for a number—you’re looking for permission to say it’s too much. Let’s call it what it is: Marketing management isn’t a job. It’s a juggling act. Campaigns. Collateral. Branding that actually feels consistent across ten platforms. It’s all on you—and it doesn’t pause when your calendar says “EOD.” But how many...
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Blog Post
Let’s be honest—if you’re a marketing manager, your job probably looks a lot different than the job description you signed up for. You’re not just leading campaigns. You’re playing air traffic control between sales, legal, product, and five platforms that all decided to update their UI this week. You’re reviewing 27 Slack messages, juggling 14 open tabs, and still trying to figure out why your boss keeps forwarding “branding inspiration” emails from three years ago. And still—you show up, you ship work, and you make things happen. So, what does a marketing manager do? You do what it takes to...
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