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Purpose of a marketing department in business

Blog Post
As a marketing director, have you ever felt like you were the only one in the dark when it comes to the purpose of your department? Defining "purpose" for an entire department without knowing the unique expectations of the leadership and other departments can be difficult. But without purpose, improving marketing department performance is next to impossible. The good news is that discovery is key. By taking the time to understand the expectations of the leaders in your organization and your target audience, you can develop a clear purpose for your marketing team that will benefit everyone involved. Thanks for... read more →

How to Improve Teamwork in Your Marketing Department

Blog Post
In any organization, teamwork is key to success. But what happens when the team isn't working together as efficiently as possible? The answer of course is that not much gets accomplished. So how can you improve teamwork and improve your marketing department and get everyone on the same page? Below are a few tips to help get you started. Addressing Cultural Issues Don't be afraid to address these issues - even if that means removing or replacing key employees or contractors that are toxic to the whole group. A great team starts with great people, and when it comes to... read more →

7 Habits of Highly Effective Marketing Leaders

Blog Post
The 7 habits of highly effective people are: Habit 1: Be Proactive Habit 2: Begin With the End in Mind Habit 3: Put First Things First Habit 4: Think Win-Win Habit 5: Seek First to Understand, Then to Be Understood Habit 6: Synergize Habit 7: Sharpen the Saw Let's look at how these habits tie into marketing leadership. Habit 1: Be Proactive Focus and act on your controllables, not the things outside your control. To successfully lead and support your marketing department, you need to master the art of being proactive. Stephen Covey's first habit is an important tool and... read more →

Improving Marketing Department Performance

Blog Post
Why would a marketing director be concerned about improving marketing department performance? So deadlines aren't missed, quality increases, and customers, executives and employees win. These are also reasons our clients hire MOCK, the Agency. In this post we'll cover: Leading so your marketing team will do better How to get great marketing out of your marketing team 7 habits of highly effective marketing leaders How to shape culture as a marketing director Things to look out for as a marketing director Purpose of a marketing department in business "Phoenix Project" Principles Applied to Marketing Department Improving Marketing Department Teamwork Prevent... read more →

Ep. 29 – Marketing to Children

Blog Post
Episode Transcript Don Mock 0:20Alright episode 29, everyone. 29 and feeling fine. I don't even know if that rhymes. But we've got a special guest here. My dear old friend Matt Rogers, welcome. Say Hello, Matt. Matt Rogers 0:31Hello, Don, thank you for having me on today. Don Mock 0:33Yeah, you are more than welcome. It's exciting to have a guest here in the palatial studio that we built out just for this visit, right? Matt Rogers 0:40This studio is spectacular. Don Mock 0:42It's incredible, right? It's... read more →

Supporting Your Marketing Department – Weighing the Options

Blog Post
There’s plenty to think about when weighing the decision to hire an agency like MOCK or contractors to support your marketing department. Reducing Craziness in the Marketing Department Common problems some marketing departments face include: Lack of resources Unaligned Vision Internal Politics Within the Marketing Department External Pressures Department Demands Outside of the Marketing Department Unclear Objectives The marketing department is a vital part of any successful business, but managing it can be a real challenge. With too few resources, an unaligned vision and internal politics often clashing with external pressures, it’s no wonder so many departments find themselves in... read more →

Reasons Marketing Departments Call For Backup

Blog Post
We all need backup at some point in our lives. We want someone who’ll be there for us when we need them - someone who’s got our back. For us, we want to be that “someone” who has got our client’s backs. For many of our marketing director clients, they don't always need someone to help... until they encounter an issue with a big project or overwhelming work requirements. Then hiring a graphic design and marketing agency is a big deal. So what are the reasons marketing departments all for backup? Why does the marketing department need support? What do... read more →

Bringing a Marketing Specialist in to Support Your Team – Things to Think About

Blog Post
It doesn't matter if you've been a marketing director for 12 months or 12 years - there is bound to come a time when your team would benefit from some outside support. Bringing in a marketing specialist to support your team could be necessary because your work and creativity have hit a trough or plateau, and you need some outside inspiration to help motivate your team. Or, it could be because you're inundated with a huge project and the stress levels are way too high for your team to cope with in a healthy way, and so you look to... read more →

What Factors Affect the Marketing Department?

Blog Post
Marketing directors manage and support marketing departments, and they're not superheroes, even though they may save the day...every day. And despite all their heroics and day-saving, sometimes marketing departments have problems with unknown causes that marketing directors can't seem to solve. These can be difficult to locate if you don't know what to look for. What factors affect the marketing department? This is an important question to ask if you're a marketing director, as the answer can significantly impact your department's success. Below we have compiled a list of several pitfalls that marketing directors may face while managing their departments.... read more →

Atlanta Cyclorama: A Story Told in 360 Degrees

Blog Post
The Atlanta Cyclorama is more than a painting — it’s a 360-degree time machine. Housed at the Atlanta History Center, this colossal visual story pulls you into the 1864 Battle of Atlanta. But what makes the Cyclorama unforgettable isn’t just its scale. It’s how it blends historical storytelling with immersive visuals — a tactic marketing directors should pay attention to. It’s a vivid reminder of the power of narrative, spectacle, and the role of art and culture in Atlanta. Here’s how this 19th-century exhibit offers 21st-century lessons for your next campaign. What Is the Atlanta Cyclorama? The Atlanta Cyclorama is... read more →
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