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Are you curious about what sets certain companies apart in the world of business? Have you ever wondered what it takes to be considered a truly creative company? Why do we consider yourselves a creative company? There are many factors that contribute to a company being labeled as "creative". Some companies may focus on innovative product design or sharing information through podcasts, while others may prioritize out-of-the-box marketing strategies. However, at the core of all truly creative companies is a culture of innovation and experimentation. A creative company values originality and encourages its employees to take risks and think outside...
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As a marketing director, your actions and decisions not only shape the direction of your department, but also impact the lives of those who work under your guidance. Among these responsibilities, treating your employees right stands paramount. This isn't merely a suggestion, it's both a legal requirement and a moral obligation. This is what we'll be covering in today's topic of treating employees right: Why is it important to treat employees right? Do all employees have to be treated equally? What is the Fair Treatment of Employees Act? Do companies have a moral obligation to treat their workers with respect?...
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As a marketing director, you're not just steering the ship. You’re also responsible for the wellbeing and motivation of your crew. The challenge is to create an environment that employees love being a part of. Incentive programs can be a powerful tool in your arsenal to achieve this. This blog post will explore how marketing directors can develop comprehensive incentive programs that care for their employees while fueling their passion for excellence. Here's what we will focus on: What are employee incentives? What are the types of incentives? How do I start an incentive program for employees? How do you...
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As a marketing director, one of your most critical responsibilities is deciding who to promote within your team. Asking yourself the big question of, "Who do I promote?" You need to look at each employee and evaluate them based on their performance, leadership qualities, and future potential. Making the right promotion decisions can significantly impact your team's morale, productivity, and overall success. Let's look at who to promote, a little more closely. How do you decide who should be promoted? How do I choose who to promote? The decision of who to promote isn't just about selecting a name from...
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A marketing director is not just a title. It's a role that demands leadership, finesse and strategic thinking. Your task is to promote not just the brand, but also pay attention to who you're leading and bring out the best in each member. YOU are the crisis manager, handling situations with employees that can range from minor misunderstandings to major conflicts. This requires a deep understanding of human behavior, excellent communication skills and the ability to make swift, yet well-thought-out decisions. Your role is both important and complex. You need to blend creativity with practicality in a way that drives...
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Episode Transcript Don Mock 0:19All right, Episode 83. We are back and we're back with J. Gonzo. What's up, dude? J. Gonzo 0:24Not much, man. Just had a great lunch and doing this now. Don Mock 0:27Yeah, exactly. Tacos. J. Gonzo 0:29Yep, absolutely. Don Mock 0:30Delicious. What did you get, which two tacos? J. Gonzo 0:32Brisket and fried chicken. Don Mock 0:33Okay, I always go fish and fried chicken. J. Gonzo 0:35Yeah, just like my Nana used to make. Don Mock 0:38Nice, nice. J. Gonzo 0:38I always love...
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As a modern marketer, you know the value of having a strong and capable marketing team. But what are all the roles needed in a marketing team? First up are the strategists who develop the overall plan, followed by analysts who gather and analyze data to measure the effectiveness of campaigns. Creatives, Techs, and Copywriters bring those plans to life with stunning visuals, websites, and engaging copy. Last but not least, the SEO Specialists optimize the website for search engines so that potential customers can easily find your brand. By working together, these professionals ensure that your brand reaches its...
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It can be difficult to work through different perspectives and conflicting opinions without adding tension or damaging relationships, but it doesn't have to be this way! "The Five Dysfunctions of a Team" by Patrick Lencioni reveals the fundamental causes of organizational politics and team failure. The five dysfunctions he identifies are: Absence of Trust: This is the fear of being vulnerable with team members, which prevents the building of trust within the team. Fear of Conflict: This dysfunction is characterized by the desire to preserve artificial harmony over constructive, passionate debate. Lack of Commitment: Lencioni describes this dysfunction as the...
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Marketing teams rely on a variety of personalities to create effective and successful campaigns. Are certain personalities required in a successful marketing team? The answer is not a simple yes or no, but rather a combination of various traits that work together to create a cohesive and effective team. Using the book, Surrounded by Idiots, let's take a deeper look at the different types of personalities that are valuable in a marketing team. Personality Types by Color Have you ever wondered why some people seem to be outgoing and sociable while others are reserved and introspective? The answer might lie...
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Fires in the marketing department are an unavoidable reality. Whether it’s a campaign emergency, a technical malfunction, or something else entirely, you can be sure that at some point your team will have to deal with an unexpected crisis or fire. The key is to handling crises in your marketing department is to respond quickly and effectively so as to minimize any potential damage. Since we're talking about fires, let's apply some tips we can learn from our friends at the fire station. They need to maintain a healthy work life balance, and so do we. We will examine the...
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