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Marketing teams rely on a variety of personalities to create effective and successful campaigns. Are certain personalities required in a successful marketing team? The answer is not a simple yes or no, but rather a combination of various traits that work together to create a cohesive and effective team. Using the book, Surrounded by Idiots, let's take a deeper look at the different types of personalities that are valuable in a marketing team. Personality Types by Color Have you ever wondered why some people seem to be outgoing and sociable while others are reserved and introspective? The answer might lie...
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Fires in the marketing department are an unavoidable reality. Whether it’s a campaign emergency, a technical malfunction, or something else entirely, you can be sure that at some point your team will have to deal with an unexpected crisis or fire. The key is to handling crises in your marketing department is to respond quickly and effectively so as to minimize any potential damage. Since we're talking about fires, let's apply some tips we can learn from our friends at the fire station. They need to maintain a healthy work life balance, and so do we. We will examine the...
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If you're considering marketing as a career, you might be wondering: What kinds of personalities work in marketing? Individuals in the marketing field typically exhibit extroverted, creative, and analytical traits, thriving in a fast-paced environment that requires constant teamwork, ideation and strategic thinking. They are also highly adaptable, able to pivot strategies based on market trends and consumer needs. Let's look at this question in more detail: Who Makes a Good Marketer and Why? Analyzing the Most Important Personality Traits While creativity and innovation are certainly valuable traits, there are other important qualities that often go overlooked. Successful marketers are...
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Wondering how to be a great team player on a marketing team? To be successful, it takes someone who can bring out the best in the group. Here are some tips to help you become an exceptional team player on a marketing team: The Qualities You Need to be a Great Team Player on a Marketing Team Developing marketing department teamwork begins with you and each of your coworkers developing essential qualities in yourselves. Open Communication Effective communication is the cornerstone of any successful team, particularly in the dynamic and fast-paced realm of marketing. As a team player, you should...
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"Research shows that soccer teams that uphold sound teamwork principles have better results than those where players compete as individuals to be the centre of attention." - Catalyst Global Teamwork is everything when it comes to the success of a sports team. The same goes for successful marketing teams. The fundamentals of great teamwork may feel easy — being open-minded, listening to each other, respecting everyone's ideas — but there are more in-depth strategies that effective marketeers employ every day. What Makes a Great Marketing Team? Understanding your roles, setting goals, and incorporating feedback into all stages of work are...
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Nobody wants to think about getting fired. The truth is, that if you don't measure up, your could get fired. In this document, we will explore some of the common reasons why marketing team members may be fired. If a marketer gets fired, it's usually because they're doing a bad job, they broke the rules, or they're difficult to work with as a person. Let's discuss this further. 1.Poor Performance One of the most common reasons why marketing team members are fired is due to poor performance. This can include not meeting targets, failing to produce quality work, or being...
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Are you a marketer who is striving to meet the needs of your manager or director? Understanding what matters to your marketing manager or marketing director is part of moving forward in your marketing career performance. Your manager wants to see results and growth, but also wants to be able to trust that you are doing your job effectively and that the team is running smoothly. Why understand the goals and objectives of your marketing manager? Knowing the goals and objectives of your marketing manager or director is essential for a successful working relationship. It allows you to align your...
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Every marketer has a different definition of what "success" means to them. Maybe it means climbing the corporate ladder, or it might mean holding down a great gig with an awesome work-life balance. Marketing career success is what each marketer/creative makes it. In this post, we'll go over some of the general categories of thought for what makes a marketing career worthwhile. We'll cover: Measuring Marketing Career Performance Improving Your Creative Marketing Skills as a Marketing Professional Marketers and Creatives: Surviving in Corporate Marketing Department Teamwork Work-Life Balance as a Marketer Marketing Campaign Management Measuring Marketing Career Performance Measuring marketing...
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If you’re feeling overwhelmed by managing all of the marketing department operations, don't worry; we've got you covered! Here are some helpful tips for making sure your marketing department runs like a well-oiled machine. The keys to smoother marketing department operations include clear communication and working towards clearly defined goals. Whether you’re a seasoned marketing director who has been in the field for decades, or just starting out on your journey to success, one thing is certain: running an effective and efficient marketing department is No. Easy. Feat. Let's get started simplifying things for you so you can get started...
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Time is your most valuable resource as a marketing director. Learning how to prevent death by meetings as a marketing director is crucial for focusing on what truly matters: leading your marketing team to success. Are you a marketing director who feels like you're constantly attending meetings? Do you feel like your to-do list is never-ending and you're always behind? If so, don't worry -- you're not alone. According to a recent study, the average person spends 31 hours each month in meetings. That's almost an entire day every week! If you're feeling overwhelmed by meeting invites, there are some...
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