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Blog Post
Advertising is an exciting and dynamic field that offers endless opportunities for creativity and innovation. Getting a job in advertising is a challenge, but then what? Is advertising a stressful career? Well, yes, it certainly can be. It is no secret that the advertising industry can be a stressful career for even the highest-paid professionals. In this blog post, we will examine the reasons why advertising can be stressful for some people and discuss ways to avoid burnout in this fast-paced industry. Why Is Advertising One of the Most Stressful Jobs? While it is difficult to label any job as...
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Are you wondering if working in advertising and marketing is a viable option to you? Is creative advertising a good career? If you have a flair for creativity, a passion for storytelling, and a love for pushing boundaries, then a career in creative advertising might just be the perfect fit for you. You might even want to start your own creative agency someday. In this blog post, we will explore the pros and cons of working in the advertising industry and discuss why it's such an exciting and worthwhile career path. Pros and Cons of Working at a Marketing Agency...
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In the world of creative marketing and design, freelancing has become an increasingly popular career choice. However, as freelancers gain experience and expand their client base, the question often arises: can a freelancer transition to owning an agency? The answer is YES. A freelancer certainly can own an agency. In this blog post, we will explore the pros and cons of being a freelance agency and help marketing designers evaluate whether it's a good idea to make this leap. Agency vs Freelancer: Pros to Each Flexibility and Autonomy as a Freelancer One of the key advantages of being a freelancer...
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As a marketing director, your actions and decisions not only shape the direction of your department, but also impact the lives of those who work under your guidance. Among these responsibilities, treating your employees right stands paramount. This isn't merely a suggestion, it's both a legal requirement and a moral obligation. This is what we'll be covering in today's topic of treating employees right: Why is it important to treat employees right? Do all employees have to be treated equally? What is the Fair Treatment of Employees Act? Do companies have a moral obligation to treat their workers with respect?...
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As a marketing director, you're not just steering the ship. You’re also responsible for the wellbeing and motivation of your crew. The challenge is to create an environment that employees love being a part of. Incentive programs can be a powerful tool in your arsenal to achieve this. This blog post will explore how marketing directors can develop comprehensive incentive programs that care for their employees while fueling their passion for excellence. Here's what we will focus on: What are employee incentives? What are the types of incentives? How do I start an incentive program for employees? How do you...
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What happens when members of your team aren't fulfilling their responsibilities? This can lead to missed deadlines, subpar work, and ultimately, negative impacts on your brand's image. In handling issues with employees, it's best to address issues as soon as you see them and not wait until they get really bad. Here we'll provide practical strategies on how to address and resolve issues of employees not doing their jobs, helping you maintain a motivated, productive team that supports your company. We'll touch on the following: Why employees don't do what they are supposed to do How do you deal with...
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A marketing director is not just a title. It's a role that demands leadership, finesse and strategic thinking. Your task is to promote not just the brand, but also pay attention to who you're leading and bring out the best in each member. YOU are the crisis manager, handling situations with employees that can range from minor misunderstandings to major conflicts. This requires a deep understanding of human behavior, excellent communication skills and the ability to make swift, yet well-thought-out decisions. Your role is both important and complex. You need to blend creativity with practicality in a way that drives...
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You're looking at moving up, aiming for a promotion: becoming a CMO. What does the role entail, how do you achieve this, how much does it pay, and what are the costs involved for you personally and professionally? Those are great questions. A Chief Marketing Officer (CMO) is responsible for overseeing and managing the ENTIRE marketing function within an organization. Advancing your marketing career to CMO means you'll be responsible for developing and executing comprehensive marketing strategies that align with the company's overall objectives, drive measurable results, and enhance the brand's reputation. The CMO's role encompasses various aspects of marketing,...
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In the ever-evolving landscape of business and commerce, effective marketing campaign management is paramount to ensuring your brand's visibility and success. If you are just starting to manage a team of marketers, and are feeling uncertain about launching your first campaign, we're here to help. Managing a marketing campaign well involves a balance of strategy, planning, and willingness to make moves. This comprehensive guide is designed to help you navigate through the intricate process of managing a marketing campaign and the team working on it. We have a lot of experience with running great marketing campaigns at MOCK, the Agency....
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Blog Post
Do you struggle with separating work from family as marketer? You're not alone. Many marketers face the challenge of balancing work and family life. Their job often requires long hours and constant connectivity. To maintain a healthy work-life balance, it's important to set clear boundaries between work and personal life. This not only benefits personal well-being and family relationships but also improves productivity and efficiency at work. Personal Experience Don and Rob run Mock, the Agency. This is a lot of responsibility and a lot of work. But they also have wives and kids. At times, they've involved their kids...
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