Search Results for: Work-Life Balance

A marketing director is not just a title. It's a role that demands leadership, finesse and strategic thinking. Your task is to promote not just the brand, but also pay attention to who you're leading and bring out the best in each member. YOU are the crisis manager, handling situations with employees that can range from minor misunderstandings to major conflicts. This requires a deep understanding of human behavior, excellent communication skills and the ability to make swift, yet well-thought-out decisions. Your role is both important and complex. You need to blend creativity with practicality in a way that drives... read more →

You're looking at moving up, aiming for a promotion: becoming a CMO. What does the role entail, how do you achieve this, how much does it pay, and what are the costs involved for you personally and professionally? Those are great questions. A Chief Marketing Officer (CMO) is responsible for overseeing and managing the ENTIRE marketing function within an organization. Advancing your marketing career to CMO means you'll be responsible for developing and executing comprehensive marketing strategies that align with the company's overall objectives, drive measurable results, and enhance the brand's reputation. The CMO's role encompasses various aspects of marketing,... read more →

In the ever-evolving landscape of business and commerce, effective marketing campaign management is paramount to ensuring your brand's visibility and success. If you are just starting to manage a team of marketers, and are feeling uncertain about launching your first campaign, we're here to help. Managing a marketing campaign well involves a balance of strategy, planning, and willingness to make moves. This comprehensive guide is designed to help you navigate through the intricate process of managing a marketing campaign and the team working on it. We have a lot of experience with running great marketing campaigns at MOCK, the Agency.... read more →

Do you struggle with separating work from family as marketer? You're not alone. Many marketers face the challenge of balancing work and family life. Their job often requires long hours and constant connectivity. To maintain a healthy work-life balance, it's important to set clear boundaries between work and personal life. This not only benefits personal well-being and family relationships but also improves productivity and efficiency at work. Personal Experience Don and Rob run Mock, the Agency. This is a lot of responsibility and a lot of work. But they also have wives and kids. At times, they've involved their kids... read more →

Every marketer has a different definition of what "success" means to them. Maybe it means climbing the corporate ladder, or it might mean holding down a great gig with an awesome work-life balance. Marketing career success is what each marketer/creative makes it. In this post, we'll go over some of the general categories of thought for what makes a marketing career worthwhile. We'll cover: Measuring Marketing Career Performance Improving Your Creative Marketing Skills as a Marketing Professional Marketers and Creatives: Surviving in Corporate Marketing Department Teamwork Work-Life Balance as a Marketer Marketing Campaign Management Measuring Marketing Career Performance Measuring marketing... read more →

Every marketing department, whether in a large corporation or in a small but bright new company, has its own unique ebbs and flows. These are the marketing department cycles and patterns you'll want to be aware of in order to effectively manage and support your marketing department. Knowing what to expect will help you plan. And when you plan, you'll be prepared to better manage your marketing department and ensure that your campaigns run smoothly. The Cycles and Patterns: Employee turnover Too much work / unrealistic demands Too little work Employee Turnover - the Outflow In any industry, you'll see... read more →

Volunteering in graphic design offers you the chance to make a meaningful difference while enhancing your creative skills. Whether you’re designing a new website, creating social media content, or updating a non-profit’s branding, your work as a graphic design volunteer helps organizations thrive. It’s also an excellent stepping stone toward landing a graphic designs job, as it allows you to grow professionally while supporting causes you care about. What Skills Are Needed to Be a Graphic Design Volunteer? Graphic design volunteers bring more than just technical skills, they also offer a fresh perspective and a willingness to lead. Non-profits often... read more →

As a marketing specialist, it’s easy to feel overwhelmed by the demands of your boss. Do you have an especially bossy boss? Handing a demanding bass in your marketing department is not impossible. If you evaluate the situation and manage their expectations effectively, you can create a positive working relationship with your boss that will benefit both of you. Let’s dive right into what steps you should take in order get closer towards mastering this balancing act! If you feel like your boss in marketing is being too bossy or demanding, there are some steps you can take to address... read more →