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Episode Transcript Don Mock 0:19Are you rocking out to those tunes there? What's happening? Zoe Mock 0:21I was having a full blown concert. Don Mock 0:22I know, you were doing, not only the guitar, but the air drums as well. Zoe Mock 0:25I was head thrashing, too. Don Mock 0:27Head thrashing? Zoe Mock 0:28Isn't that-? Don Mock 0:29Head banging. It's head banging. Zoe Mock 0:31Okay. Don Mock 0:31I was talking to your sister about head banging actually. She keeps doing this thing with her hair… Zoe Mock 0:36Oh,...
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Every marketer has a different definition of what "success" means to them. Maybe it means climbing the corporate ladder, or it might mean holding down a great gig with an awesome work-life balance. Marketing career success is what each marketer/creative makes it. In this post, we'll go over some of the general categories of thought for what makes a marketing career worthwhile. We'll cover: Measuring Marketing Career Performance Improving Your Creative Marketing Skills as a Marketing Professional Marketers and Creatives: Surviving in Corporate Marketing Department Teamwork Work-Life Balance as a Marketer Marketing Campaign Management Measuring Marketing Career Performance Measuring marketing...
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Every marketing department, whether in a large corporation or in a small but bright new company, has its own unique ebbs and flows. These are the marketing department cycles and patterns you'll want to be aware of in order to effectively manage and support your marketing department. Knowing what to expect will help you plan. And when you plan, you'll be prepared to better manage your marketing department and ensure that your campaigns run smoothly. The Cycles and Patterns: Employee turnover Too much work / unrealistic demands Too little work Employee Turnover - the Outflow In any industry, you'll see...
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As a marketer, it can feel like there's never enough time in the day to complete all the work that needs to be done. When things get overwhelming, prioritization is key for successful campaign management and stress reduction. But when you're pressed for time and trying to keep up with competing deadlines, how do you prioritize tasks efficiently? The best way to handle a marketing time-crunch is to assemble your team and decide on a strategy. A team-based approach will allow everyone to work together, pooling their expertise and knowledge in order to come up with the best solution. During...
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As a marketing specialist, it’s easy to feel overwhelmed by the demands of your boss. Do you have an especially bossy boss? Handing a demanding bass in your marketing department is not impossible. If you evaluate the situation and manage their expectations effectively, you can create a positive working relationship with your boss that will benefit both of you. Let’s dive right into what steps you should take in order get closer towards mastering this balancing act! If you feel like your boss in marketing is being too bossy or demanding, there are some steps you can take to address...
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You're a professional marketer. Marketers have long been stereotyped as being consumed by their jobs, working around the clock and never taking a break. Balance the Grind shares that, "One of the downsides... is that you can end up working too much, blurring the boundaries between your home life and work life, leading to burn out." While this may be true for some, it doesn't have to be the norm. Let's talk about how to set boundaries as a marketing professional. By setting boundaries and sticking to them, marketing professionals can create balance in their lives while still achieving success...
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Jumping into any new environment can be daunting. With that said, it helps to have an idea of what you need to know before you take your first corporate marketing job. Before taking your first corporate marketing job, here are five things you need to know to help you survive and thrive in this setting. Research the company Before accepting a marketing job offer, make sure to thoroughly research the company. Find out about their history, culture, and values. This will not only give you a better understanding of the company but also help you determine if it is a...
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Episode Transcript Cuyler 0:20Right episode 49 We're back and we're back with Mr. C instead of Rob filling in for Robbie. Mr. C is back. Cuyler is sitting in the copilot seat. How's it going, Cuyler? It's going well. It's Friday, beautiful weather. Don Mock 0:32It's Friday when we're recording this. God knows when this is actually going to drop. Cuyler 0:35That's true, that's true. Don Mock 0:37We try not to date these things, but… Cuyler 0:38That's right. Don Mock 0:38It looks like we're outing ourselves now. Cuyler...
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As a marketing professional, you need to be creative in order to stand out from your competition. You need more than one skill. Improving these professional skills requires dedication and practice, but it is well worth the effort. You need to be able to think critically, analyze data, and come up with innovative ideas that capture your target audience's attention. Having the ability to be creative is essential in creating successful marketing campaigns. It's also something we are always aiming to improve at MOCK, the Agency. With the right approach, you can develop a unique voice that will attract more...
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