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Episode Transcript Don Mock 0:19Alright, Episode 13. We're back, and Rob is back. Welcome back, Rob. Rob Broadfoot 0:22Back. Don Mock 0:24We thought it might be interesting to chat about brands and the desire to break through the clutter. Breaking through the noise, right? We always get a lot of briefs here at the office. We talk a lot about it in advertising history. We talked about it in design history, sort of the concept of breaking through the noise. Everybody says they want it. But do...
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Episode Transcript Don Mock 0:21Alright, Episode 10. Rob, we made it to double digits. Rob Broadfoot 0:24I know, it's hard to believe. Don Mock 0:25That's exciting. We'll be double digits for a little while now. So, for today's episode, I thought it might be interesting, instead of us babbling on about ourselves, and how fantastic and amazing and handsome we are. It'll be interesting to pick a well known brand and talk about that brand and give our thoughts, our opinions, any funny anecdotes or personal experiences....
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How design agencies help brands lay the foundation for marketing and advertising Are you looking for a branding agency in Atlanta? Look no further! Branding is something we know and love at MOCK, the Agency. We specialize in creating unique and impactful branding strategies that help businesses stand out in the crowded marketplace. Businesses in Atlanta get to join companies like Coca-Cola as real players in the global economy. This is both challenging and exciting! Atlanta Brands and companies Let's talk about...
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Episode Transcript Rob Broadfoot 0:22Timeless designs. Don Mock 0:24Episode Five. Rob Broadfoot 0:25Timeless designs. Don Mock 0:26We're going to whisper the entire time. Rob Broadfoot 0:29Hey, everybody, we're back with podcast number five, which we are calling: timeless design. Don Mock 0:36Yes. Rob Broadfoot 0:37And we thought we would spend a little bit of time today talking about just that, and some of the ideas around what designs are timeless and what makes a design timeless, potentially. Don Mock 0:50Okay. Rob Broadfoot 0:50So, Don is going to...
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Brands and their campaigns are managed differently today than they were a few decades ago. How has marketing management changed? It's shifted from traditional, broad campaigns to hyper-personalized, tech-savvy strategies powered by data. In simple terms, marketing management has changed because it’s become more digital, dynamic, and driven by customer insights. For marketing directors, this change means rolling with the punches while staying ahead of the curve. Let’s dive into the most critical shifts shaping today’s landscape and how you can navigate them. The Digital Shift: Trading Billboards for Clicks Once upon a time, brands relied on magazine ads, radio...
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Did you know that social media posts with visuals are 40 times more likely to be shared than those without? Learning how to design social media graphics that get results is essential for maximizing engagement. Designing social media graphics that get results means blending creativity with strategy to make every visual stand out and drive action. Here’s a quick summary of how to design social media graphics that get results: Create visuals that grab attention, clearly communicate your message, and include a compelling call-to-action to inspire clicks, likes, or conversions. Effective graphics are visually appealing and strategically aligned with your...
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Marketing a graphic design company means showing potential clients who you are, what you do, and why you’re the right fit for their needs. As a graphic designer or agency, it's about building a brand people remember and trust. From branding basics to strategic networking, a great marketing plan lets your work do the talking. What Does Marketing a Graphic Design Company Mean? Marketing yourself and your graphic design company is about visibility and trust. It’s not just about advertising your work but connecting with potential clients on a personal level and showing them why your approach is unique. The...
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We've seen some great Atlanta logos over the years we've spent living here. They are a testament to the vibrant and diverse culture of the city. They embody creativity and creative excellence in Atlanta. These logos not only represent the brands but also capture the essence of Atlanta's dynamic market. A great logo in Atlanta is both an art and a science, balancing visual appeal with strategic messaging. What are some famous logos designed in Atlanta? Atlanta is home to numerous iconic logos that have gained national and international recognition. One of the most notable is, of course, the Coca-Cola...
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Graphic Design for Banners Banners may be more popular than you think - they are both physical and digital. If you look for them you'll find them displayed on websites, social media, emails, and at physical locations and events. When doing graphic design for banners, it's important to keep the design simple and bold so it grabs attention quickly. Use large, readable fonts and bright colors that stand out, and make sure the message is clear at a glance. Also, consider where the banner will be displayed so...
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