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Wondering, "How much does it cost to patent a logo?" In actuality, most logo designs do not require patents because they are not considered inventions. As creative designs that represent a brand, logo actually need trademarks. Trademarks are the appropriate legal protection for logos. In this article, we will explore the cost of trademarking a logo and why patents are typically unnecessary. Why Would I Patent a Logo? Before discussing the costs, let's clarify the circumstances in which patenting a logo would be necessary. Patents are typically reserved for new technologies, mechanisms, or tools that incorporate a logo. If you...
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In today's digital age, businesses are constantly seeking ways to improve their operations, expand their reach and increase revenue. Spending wisely is vital. So why do companies partner with agencies? Agencies offer specialized branding, marketing, and graphic design services and expertise in various areas such as advertising, design, public relations, and more. These partnerships can provide many benefits for businesses looking to improve their overall performance and achieve their goals. Why do companies hire marketing agencies? 1. Expertise and Specialization Agencies are made up of professionals who possess deep knowledge and experience in various areas of marketing, such as: graphic...
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Contrary to popular belief, rebranding does not always guarantee success. Why is rebranding not always successful? Rebranding may not always work because it can push away current customers or fail to attract new ones if not done well. It can also be seen as a way to distance the company from bad press instead of a genuine attempt to improve. While the time may have come for rebranding your business, let's look at some pitfalls so you can see what to watch our for. Does Rebranding Always Work? Rebranding can be a powerful tool when executed correctly, but it is...
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Episode Transcript Don Mock 0:20Right episode 106 We're back and we're back with a special guest. Rachel, how are you Rachel? Rachele Mock 0:24I am full of sushi. Don Mock 0:26Yes. It's like a tradition. If anybody comes here to grab lunch next door the always delicious Wagaya Shout out. It's like all right, let's do a quick pod real quick while you're here. Rachele Mock 0:35How many people do you think have gone to Wagaya? Since we've mentioned it on the pod? Don Mock 0:40Lots? I don't...
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Are you passionate about graphic design and creativity? Do you have a natural talent for visual aesthetics? If so, you may be wondering if it's possible to become a self-taught graphic designer. The answer is actually No. You can't teach yourself something you don't know how to do. What you CAN do is choose to be a learner whether you have a degree or not. While going to a university and getting a degree in graphic design can provide a solid foundation, it's not the only path to career success in this industry. While the majority of working graphic designers...
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A seasoned graphic designer is often asked the question: "Do graphic designers use Canva?" It's an intriguing idea, especially for small business owners who are looking for cost-effective ways to create visually appealing content. In this blog post, I'll dive into the world of Canva and share my insights on its usefulness, limitations, and why it can't compare to the expertise and creativity of a professional graphic designer. Do Professionals Use Canva? Yes, professionals do use Canva, but it's important to understand the context in which it is used. Canva is a popular web-based design tool that offers pre-made templates...
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"Your brand is what other people say about you when you're not in the room." - Jeff Bezos If you're a business owner or a member of a marketing team, you may have wondered if a branding agency is worth it for your company. Are branding agencies worth it? Absolutely! We've seen firsthand the impact that a strong brand can have on a business. But before we dive into the benefits of branding agencies, let's first understand what branding is all about. What are the Benefits of Branding to a Company? Branding goes beyond just having a cool logo or...
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You may have come across the term "UX" and wondered what it's all about. Well, let me break it down for you. UX stands for User Experience. At MOCK, the Agency, we believe that user experiences are essential. What is user experience? This is a big area a designer can work in, that focuses on creating meaningful and enjoyable interactions between users and digital products or services. What is User Experience Design (UX)? User Experience Design, often shortened to UX, is like planning a really good party. You, as the host, want your guests (the users) to have a great...
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Are you a small business owner looking to make a big impact with your brand? Billboard advertising might just be the answer. Basically, you connect with a billboard advertising company, design your billboard, and pay to have it put up in a prime outdoor location. Working with a marketing agency can help as well. In this beginner's guide, we’ll walk you through the process of setting up an effective billboard campaign, from finding the right billboard advertising companies to understanding the costs involved. Finding Billboard Advertising Companies The first step towards launching a successful billboard campaign is finding the right...
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In today's competitive business landscape, capturing the attention of consumers is no easy task. With countless brands vying for their attention, businesses need a way to stand out from the crowd and make a lasting impression. Your business needs a way to stand out. This is where creative advertisers come into play. But what exactly do these talented individuals do, and how do brands benefit from this partnership? What is Creative Advertising? Creative advertising is a strategic approach that goes beyond traditional marketing methods. It is an artform that involves crafting compelling and engaging messages that resonate with the target...
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