Rebranding: When it's done well, it looks easy, seamless, amazing. But a poor rebranding job will leave customers confused. Rebranding involves much more than just tweaking a logo or changing a tagline. But what exactly IS involved in Rebranding? Rebranding is a strategic comprehensive process that encompasses: redefining the company's mission, vision, and values redesigning the visual elements like web design, logos, and color schemes restructuring marketing strategies. It often entails a significant shift in company culture, all aimed at better aligning the business image with its evolving goals and target market. What are the steps in rebranding?   Rebranding is... read more →

Rebranding can feel like an identity crisis for your business. We're not just talking about changing a little bit of font. Rebranding is a comprehensive process that involves changing the entire brand identity of your company.  This can include the name, website, logo, messaging, and overall visual and graphic design elements associated with your business. Much like a teenager trying to decide what kind of a person they want to be, you as a company must decide what your new defining qualities are based on your long-term goals. What is a Rebranding Strategy in Marketing?   A rebranding strategy in marketing... read more →

In the world of web design, where new tools and technologies emerge at a rapid pace, one might wonder if Photoshop is still relevant. With the rise of UX/UI design platforms and the growing popularity of code-based design, it's natural to question whether Photoshop is necessary for web design. So is Photoshop still used for web design? Yes, many web designers still use Photoshop for certain purposes - along with other more modern tools. Is Photoshop necessary for web design? While Photoshop has been a staple in the web design industry for many years, do web designers need Photoshop? is... read more →

When it comes to website branding and design, there are numerous tools available in the market. One such tool that has gained significant popularity among designers and developers is Figma. In this blog post, we will explore whether Figma is used for web development and what role it plays in the process. Is Figma required for web development? Figma is not a mandatory tool for web development, BUT it certainly offers several benefits that make it a preferred choice for many designers and developers. Figma is primarily a collaborative interface design tool that allows teams to work together seamlessly. It... read more →

How much print advertising do we really see? You might be surprised if you really pay attention. Print advertising is literally EVERYWHERE. Print Ads in Magazines One of the most common places to find print ads is in magazines. Whether it's fashion, lifestyle, or niche publications, magazines offer a targeted and captive audience. Advertisers utilize the visually immersive nature of print to create stunning and memorable ads that capture readers' attention. From high-end fashion brands to technology companies, print ads in magazines continue to be an effective way to engage with consumers. Print Ads in Newspapers While the advent of... read more →

In the world of web design, there are countless tools available to help designers bring their visions to life. One such tool that has been a staple in the industry for many years is Adobe Photoshop. But is a world where staples are considered "old tech," do web designers still need Photoshop? The simple answer is no. Web designers do not necessarily need Photoshop to create beautiful and effective websites. In fact, many designers have completely abandoned the use of Photoshop in their workflow. Why Isn't Photoshop Necessary for Web Design? The Traditional Approach For many years, Photoshop has been... read more →

In today's digital age, where technology dominates our lives, print advertising media often takes a backseat. But just because you're not in the driver's seat doesn't mean you have no opinion or value. In reality, the print media business still holds considerable relevance in advertising and marketing strategies. What is the print media business? Print media refers to any form of information or communication that is printed on a physical medium, such as paper or cardboard. It includes newspapers, magazines, newsletters, brochures, direct mailers, posters, billboards, and more. These tangible forms of communication have been around for centuries and have... read more →

You may think print advertising is a thing of the past. Is it? Just how effective is print media advertising? With digital all the rage today, maybe we should just nix print media and throw everything we have at conquering the internet. We disagree with this approach and want to explain how print advertising is still an effective tool for businesses. Despite the digital revolution, research shows that print media continues to have a significant influence on consumers' purchasing decisions. According to a survey by MarketingSherpa, 82% of U.S. internet users trust print ads when making buying decisions. The Data... read more →

Today we are tackling some big questions you may face as a creative person in the business world. How do you succeed in the creative industry? What do creatives need to succeed in business? Have you ever felt like you're constantly swimming against the tide in the creative industry? Like no matter how hard you work, you still struggle to gain recognition and success? You're not alone. Creatives often find themselves fighting against a sea of challenges. What do creative need to succeed? There are some keys you can use to conquer these obstacles and thrive in the creative business... read more →