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“We achieve more when we chase the dream instead of the competition.” - Simon Sinek In today's competitive market, brands are constantly on the lookout for marketing agencies that can help them stand out from the crowd. But what exactly do brands want from their agencies? In this blog post, we will explore the key qualities we strive for here at MOCK, the Agency. We'll talk about what makes an agency desirable to brands and provide practical tips on how you can become the agency a brand wants to hire. What do clients want from their marketing agency? What should...
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As you embark on the exciting journey of starting your own marketing or advertising agency, one question looms large: "How do I get my first client?" What are clients even looking for? It can feel like casting a line into the vast ocean, unsure if any fish will bite. But fear not! Just like a skilled fisherman, there are effective strategies you can employ to attract and hook your first client. But how? How do I get my first client as an agency? Today we are going to enter the wonderful world of fishing to discover how to reel in...
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If you've ever wondered about the inner workings of a creative agency, you're not alone. Understanding the hierarchy and organizational structure of these agencies can shed light on how they function and deliver their innovative services. Knowing how your agency functions - or should function - can help create a less stressful work life for you, your boss, and your employees. Consider this your Intro to Agency Hierarchy course in the school of Working in Creative Design. What is the chain or authority of an internal creative agency structure? Each agency may have aspects that make its structure unique. However,...
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When it comes to hiring a design agency, the options can be overwhelming. Of course you can find a design agency, but how do you know if they're a good one? With countless agencies claiming to be the best, how do you separate the wheat from the chaff? In this blog post, we will explore five essential qualities that define a truly exceptional design agency. By understanding these qualities and using them as your criteria, you can ensure a successful partnership that will elevate your brand and business to new heights. So how do I find a good design agency?...
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In the world of design and marketing, businesses often face the important decision of whether to hire a full-service design agency or work with a freelancer. While both options have their merits, today we will explore why hiring an agency can bring more benefits and value to your business. And yes, we know we're an agency and you may think our opinion is a bit biased. Maybe it is. But we genuinely believe there are benefits to using a marketing and design agency that you just won't get from hiring a freelancer. Why hire an agency over a freelancer? Keep...
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In today's competitive business landscape, it is essential for both small and large businesses to stand out from the crowd. One effective way to achieve this is by hiring a creative agency. We've seen through experience the difference this partnership can make. Creative agencies bring a fresh perspective, innovative ideas, and specialized expertise to help brands thrive. In this blog post, we will explore the benefits of hiring a creative agency and why companies, regardless of their size, choose to work with marketing agencies to enhance their brand image. Why do companies use marketing agencies? This is a common question...
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Have you heard about creative agencies? What does a creative agency do, anyway? A creative agency exists to help businesses and individuals communicate their message effectively through various creative mediums. These agencies often specialize in different areas such as branding, graphic design, website design, social media management, advertising, and more. Creative Agency Definition: Unleashing Creativity for Impact At its core, a creative design agency is a team of talented professionals who specialize in developing and executing creative solutions to meet their clients' needs. These agencies are passionate about bringing ideas to life through various mediums, including branding, graphic design, web...
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Choosing between a design agency and a freelance designer can be a tough decision. Both options have their advantages and it ultimately depends on your specific needs and preferences. Allow us to shed some light on this topic. What is a Freelance Designer? A freelance designer is an independent professional who offers design services on a project basis. They work directly with clients and provide a wide range of design expertise, including graphic design, web design, UX/UI design, branding, and more. Freelancers are self-employed and have the flexibility to take on various projects simultaneously. This independence allows them to offer...
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If you're a business owner or marketer, you may have come across the term "creative agency" and wondered what they do and whether you should consider hiring one. Our main role at Mock, the Agency, is to support and empower you and your brand so you can succeed. It's why we do what we do- from podcasts to proposals. In this blog post, we will explore the main role of an agency and shed light on the various responsibilities they undertake to help businesses thrive. What are the 5 Roles of an Advertising Agency? Strategy and Planning One of the...
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How to Get into Advertising with No Experience Breaking into the advertising industry can seem like a daunting task, especially if you have no prior experience. Are you asking "How do I break into an advertising agency?" While there is no simpler formula for this, if you're willing to work hard, there are some ways you can give yourself the best change of getting a great job. How to Break into an Advertising Agency without a Degree Not having a degree shouldn't discourage you from pursuing a career in advertising. Many successful professionals in this industry have proven that talent...
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