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In today's competitive market, selling a creative idea can be just as challenging - or more challenging! - as selling a physical product. It's one thing to sell a physical object you can demonstrate and hold in your hand, but how do you sell creative ideas and get paid appropriately. Whether you're an entrepreneur with a groundbreaking concept or a creative professional looking to pitch ideas to companies, you've gotta know how to get your idea to actually sell. In this blog post, we'll explore the essential ways to pitch an idea to a brand or company, with a focus...
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If you are new to the world of advertising, you may be wondering whether investing in a 30-second television ad is worth it. It's natural to have questions about the cost and potential benefits of such an investment. In this blog post, we'll delve into the topic of ad costs, focusing on various platforms such as local TV, Fox News, CNN, and YouTube. By the end of this article, you'll have a better understanding of how to assess the worth of a 30-second ad and make an informed decision. How much does a local TV commercial cost? When considering local...
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How exactly do creative agencies get paid for their creative services? Let's explore the various ways creative agencies - including freelance creative agencies - make money and how much they typically charge for their services. How Much Do Advertising Agencies Charge? The cost of hiring an advertising agency can vary significantly depending on several factors, including the agency's reputation, location, expertise, and scope of work. Most advertising agencies charge clients either a flat fee or a percentage of the total media spend. Flat Fee Pricing Some creative agencies prefer to charge clients a fixed amount for their services. The flat...
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Graphic design is a vast and dynamic field that encompasses various creative disciplines. From web design to branding, each type of graphic design serves a distinct purpose and requires a unique set of skills. That's why hiring a graphic designer can help change the game of your marketing and branding efforts. In this blog post, we'll delve into the world of graphic design and answer the question: What are the 8 types of graphic design? Visual Identity Design (Branding) Web Design Print Design Motion Graphics Design UX/UI Design Illustration Packaging Design Environmental Design Whether you're an aspiring designer or simply...
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As a marketing director, the importance of being aware of your employees' opinions cannot be overstated. Their perceptions of you - their liking or disliking - and the extent to which they feel heard can have profound impacts on your role as a leader. Here why it matters what your employees think: Listening to your team does more than just foster positive relationships; it can drive productivity, encourage innovation, and enhance team morale. When employees feel valued and heard, they are more likely to trust their superiors and remain loyal to the company. Here's what you can expect to learn:...
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Graphic design is a vibrant and dynamic field that continues to grow in popularity. With the rise of digital media and the increasing demand for visual content, the need for skilled graphic designers has never been greater. Aspiring designers often wonder about the level of competition they will face in this industry. In this article, we will explore just how competitive graphic design really is. Being a Graphic Designer Being a graphic designer requires a unique blend of creativity, technical skills, and a keen eye for detail. It is a profession that attracts individuals with a passion for art and...
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Striking the right balance between attracting new customers while retaining old one is a complex process. As a business owner, your ultimate goal is to grow your customer base, but at the same time, you don't want to lose existing customers along the way. It all starts with branding: understanding the needs and preferences of your target audience, both new and existing. Then tailor your strategy accordingly. In this article, we explore these challenges and explore strategies to effectively navigate the intricate dynamics of customer attraction and retention. We will explore the following questions: Is it cheaper to attract new...
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Are you considering rebranding your business but unsure about the costs involved? Rebranding can be an exciting and transformative process, but it's important to understand the financial implications before diving in. In this blog post, we will explore the various factors that contribute to the cost of rebranding and provide insights on budgeting for a successful rebrand. Understanding Rebranding Costs The cost of rebranding a business can vary greatly depending on several factors, such as the size of the company, the extent of the rebrand, and the resources required. While it's difficult to provide an exact figure without knowing the...
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A good logo is kind of like a diamond. It basically lasts forever (unless you rebrand, of course). But do logo designers get royalties for their designs? Typically, logo designers do not receive royalties for their designs. For example, the original Nike logo was created for just $35 in 1971, and its designer Carolyn Davidson never received any royalties despite the logo becoming one of the most well-known and successful designs in history. When we create logos at Mock, the Agency, we don't always know the reach the logo will have. Our goal is to design every logo like it's...
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In the dynamic landscape of branding, logos serve as the visual cornerstone of a company's identity. However, as times change, so do branding needs. The question arises: How much of a logo needs to be changed to keep it relevant without losing its essence? To keep a logo relevant while staying true to its roots, it's about finding the sweet spot between updating its look for today's audience while holding onto what makes it recognizable and unique. Let's delve into this essential aspect of brand identity evolution. How often should a logo be changed? Deciding how often to change your...
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