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Episode Transcript Rob Broadfoot 0:19MOCK the podcast. Hey, everybody. Happy Friday, I guess it is. Cuyler 0:26It is Friday. Rob Broadfoot 0:26Today. I thought it would be, and this is episode 31 which is hard to believe. But, I thought it might be interesting to have a conversation and get a little bit of a different perspective from one of our art directors Cuyler affectionately referred to as Mr. C around here. Cuyler 0:45Hello, hello. Rob Broadfoot 0:46Jack of many trades. I hear he makes a mean pizza....
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Episode Transcript Keri Hart 0:19Alright episode 37. We're back and we have a very special visitor in the super expensive studio here today. We have our friend, Keri Hart, is joining us. Say hello, Keri. Hello Keri. Don Mock 0:30I love how everybody does that. It's like the running joke every time I say, say hello, whatever. Everybody says hello. Alright, first of all, thanks for popping by and doing the podcast. Super fun. Keri Hart 0:40Thanks for having me. Don Mock 0:40Yeah, we were just down the...
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Episode Transcript Don Mock 0:19All right, Episode 32 We're back. We got our own theme song Peyton isn't that exciting? Peyton Warley 0:24That's very exciting. I know really gets the juices flowing. Don Mock 0:27I know and as you can tell from the extra voice we've got a special guest here. Peyton Warley is sitting here join. Did I say that right? Well, I never call you by your last name. Peyton Warley 0:36You did, Warley. It comes somewhere deep in Scotland hundreds of years ago. Fascinating....
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There’s plenty to think about when weighing the decision to hire an agency like MOCK or contractors to support your marketing department. Reducing Craziness in the Marketing Department Common problems some marketing departments face include: Lack of resources Unaligned Vision Internal Politics Within the Marketing Department External Pressures Department Demands Outside of the Marketing Department Unclear Objectives The marketing department is a vital part of any successful business, but managing it can be a real challenge. With too few resources, an unaligned vision and internal politics often clashing with external pressures, it’s no wonder so many departments find themselves in...
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We all need backup at some point in our lives. We want someone who’ll be there for us when we need them - someone who’s got our back. For us, we want to be that “someone” who has got our client’s backs. For many of our marketing director clients, they don't always need someone to help... until they encounter an issue with a big project or overwhelming work requirements. Then hiring a graphic design and marketing agency is a big deal. So what are the reasons marketing departments all for backup? Why does the marketing department need support? What do...
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When you're looking at how you can support your marketing department, it's important to look at the problems. Then you can evaluate the best solutions. Reducing craziness in the marketing department begins with figure out why things are so crazy and determining what steps you can take to calm things down. Things to think about - why is the marketing department crazy? The craziness in the marketing department can come from a variety of factors, ranging from poor communication and collaboration to unrealistic deadlines and high expectations. Many teams are focused on short-term gains and profits, instead of long-term strategies...
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Episode Transcript Cuyler 0:20Right episode 27. We're back. And we're also back with Mr. C, who's filling in for Rob while he's out. Say hello to everybody. Hello, everybody. Don Mock 0:29Hello everyone. Yes, whoever's listening. There are dozens of listeners. Yes, dozens. So Cuyler, Rob and I recorded an episode talking about some of our favorite parts of our job. Right. I thought it might be an interesting back to backers dare I say, there we go where I say, "dare I say." Cuyler 0:47You do...
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It doesn't matter if you've been a marketing director for 12 months or 12 years - there is bound to come a time when your team would benefit from some outside support. Bringing in a marketing specialist to support your team could be necessary because your work and creativity have hit a trough or plateau, and you need some outside inspiration to help motivate your team. Or, it could be because you're inundated with a huge project and the stress levels are way too high for your team to cope with in a healthy way, and so you look to...
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You’ve got some big projects coming down the pipe in your marketing department, and you don't want to be left lacking the support you need. You know you’re going to need all hands on deck - and actually, you’re thinking you need extra hands. So what do you do? Do you contract hire marketing contractors or hire employees? Your answer will come down to what do you need, but in order to know the best solution to what you need, it’s important to weigh the pros and cons of both your options. In this post, we’ll discuss five areas that...
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We’ve already discussed different ways to support your marketing department, and things to think about when deciding whether you need to call for backup support. But what about from a finance perspective? What are some financial reasons to supplement your marketing department? How does engaging the services of an external marketing support team, at a cost, actually help improve your company’s overall financial health? In this post, we’ll look at the following financial reasons our clients have found works for them, in using our agency services, to see an improvement in the financial health of their company: Reduce overhead costs...
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