Managing a marketing budget is like planning a cross-country road trip: you need a clear destination, a plan for how to get there, and the flexibility to handle detours. As a marketing director, balancing creativity with financial discipline is key to delivering results to help grow your business without blowing the budget. In simple terms, managing a marketing budget means allocating resources wisely, tracking expenditures, and constantly evaluating whether your spending aligns with your strategic goals. Let’s break it down step-by-step so you can approach your budget like a seasoned pro. Aligning Your Budget with Strategic Business Goals The first... read more →

Looking to launch your creative career? If you're searching for graphic design internships in Atlanta, GA, you're in the right place. These internships are more than resume-fillers—they're door-openers, skill-sharpeners, and confidence boosters. They give you a hands-on preview of what it really means to work in design. Whether you’re diving into branding, digital media, or print design, internships give you a structured opportunity to learn, grow, and stand out in a saturated field. Why Atlanta? Atlanta isn’t just Georgia’s capital—it’s a growing hub for design, marketing, and innovation. From tech startups to global brands, this city is packed with companies... read more →

For aspiring creatives looking to break into the industry, understanding the importance of a graphic design internship can be the key to turning classroom skills into a real career. These internships give you more than just something to add to your resume — they offer real-world training, direct experience, and tangible portfolio pieces that hiring managers actually care about. And if you’re serious about standing out in a crowded field, there’s no better way to show you’re ready for the job than by proving you’ve already done it. How a Graphic Design Internship Turns Learning Into Real-World Skill You’ve studied... read more →

Creating a resume for a graphic design internship isn’t just about listing skills. It’s about telling a clear, creative story that makes hiring managers take notice. Your resume should feel like a well-designed portfolio piece—structured, visual, and packed with real value. Whether you’re in school or switching careers, this guide will help you craft a resume that showcases your design talent and proves you’re ready to jump in. What Makes a Resume for a Graphic Design Internship Stand Out? When applying for a graphic design internship, your resume becomes the first test of your skills. It needs to look great—but... read more →

Hiring an Assistant Marketing Director can feel like assembling the perfect marketing puzzle. Finding the right person can mean a big win when building a great brand. This role requires someone who can juggle creativity, strategy, leadership, and the ability to manage a budget. They’ll be your right hand in overseeing campaigns, brainstorming with your creative director, and making sure every initiative is on point. So, how do you make the right choice? Below, we dive deeper into the specific qualities and experiences to look for in this critical hire. A Strategic Thinker Who Can Build Marketing Plans An Assistant... read more →